Tribal Recruitment - The UK's Leading Digital & R2R Recruiters
Paid Media Director
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Paid Media Director
Location: London (Hybrid)
Salary: Up to £70,000 + Benefits
About Us
We're a fast-growing digital agency with a difference. Alongside delivering performance marketing for ambitious client brands, we also own and operate a portfolio of our own D2C ecommerce brands. That means we don't just advise clients—we build, scale and optimise businesses ourselves.
We're looking for a commercially minded Paid Media Director to lead paid acquisition across both our client portfolio and our in-house brands. This is an opportunity to shape strategy, improve performance and have a direct impact on business growth.
The Role
You'll own paid media strategy across Google Ads, Meta and other performance channels, balancing agency client delivery with the growth of our own ecommerce brands.
This is a hands-on leadership role suited to someone who enjoys both strategic planning and getting into the platforms when required. You'll work closely with senior leadership, creative, ecommerce and client services teams to deliver measurable commercial results.
Key Responsibilities
Paid Media Leadership
- Own paid media strategy across PPC and Paid Social
- Develop channel strategies aligned to commercial objectives
- Manage budgets ranging from thousands to six-figure monthly spends
- Continuously improve ROAS, CAC, MER, LTV and overall marketing efficiency
- Identify new opportunities across emerging platforms and channels
PPC
- Lead Google Ads activity including:
- Search
- Shopping
- Performance Max
- Display
- YouTube
- Drive account structure improvements, bidding strategies and feed optimisation
- Work with tracking and attribution to maximise performance
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Paid Social
- Lead Meta advertising across Facebook and Instagram
- Develop acquisition, retargeting and retention strategies
- Test creative frameworks and audience strategies
- Expand into platforms such as TikTok, Pinterest and LinkedIn where appropriate
Ecommerce Growth
- Drive customer acquisition for our owned D2C brands
- Work alongside ecommerce teams to improve conversion rates and revenue
- Collaborate on product launches, promotions and seasonal campaigns
- Understand the wider ecommerce ecosystem including merchandising, email marketing and conversion optimisation
Agency Client Leadership
- Act as the senior paid media lead across a portfolio of agency clients
- Present strategy and performance updates to stakeholders
- Build trusted client relationships through commercially focused recommendations
- Ensure campaigns consistently exceed agreed KPIs
Analytics & Performance
- Own reporting across Google Analytics 4, Looker Studio and platform dashboards
- Analyse attribution, customer journeys and channel performance
- Produce actionable insights rather than simply reporting metrics
- Use data to inform strategic decision making
Leadership
- Mentor and develop Paid Media Executives and Managers
- Improve internal processes and best practices
- Work collaboratively with SEO, CRM, Creative and Ecommerce teams
- Support business development by contributing to pitches and proposals when required
About You
You'll have:
- 4+ years' experience in Paid Media
- Experience leading both PPC and Paid Social strategies
- Strong Google Ads expertise
- Strong Meta Ads expertise
- Proven success managing significant advertising budgets
- Experience working within an agency environment
- Hands-on D2C ecommerce experience
- Excellent commercial awareness
- Strong analytical and reporting skills
- Experience with Google Analytics 4 and Looker Studio
- Excellent communication and presentation skills
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Desirable
- Experience managing Performance Max campaigns at scale
- Merchant Center and product feed optimisation experience
- Knowledge of TikTok Ads, Pinterest or Microsoft Ads
- Familiarity with Shopify and ecommerce technology stacks
- Experience using attribution tools such as Triple Whale or Northbeam
- Google Ads and Meta certifications
What You'll Get
- Salary up to £70,000
- Hybrid working in London
- Opportunity to influence both agency growth and owned brands
- Autonomy to shape paid media strategy
- Training and development opportunities
- Collaborative, entrepreneurial culture
- Clear progression as the business scales
Why Join Us?
This role offers something most agencies can't. You'll work across a diverse client portfolio while also helping grow brands that we own ourselves. You'll see the direct commercial impact of your decisions, influence business strategy, and have the freedom to test, innovate and scale campaigns without the constraints of a traditional agency environment.
If you're passionate about performance marketing, ecommerce and building profitable growth, we'd love to hear from you.
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