Paid Media Director

What you can expect to be doing: Lead the evolution, creation and implementation of social media and influencer (KOL/creator) strategies across a range of Havas Lynx healthcare brands and campaigns. Act as a strategic partner to Havas Lynx clients, advising on social trends, platform innovation, and how influence can drive brand and behavioural change. Lead and develop our proprietary influencer offering, identifing and building relationships with relevant influencers, creators, patient advocates, and healthcare professionals, ensuring authenticity and compliance. Oversee end-to-end influencer campaign delivery, from planning and sourcing talent to briefing, execution, optimisation, and reporting. Collaborate closely with Havas Lynx creatives, strategy, medical, and client services teams to ensure integrated, insight-led campaign delivery. Champion social-first thinking across the agency, embedding best practice, innovation, and platform expertise. Keep ahead of cultural, platform, and creator economy trends, bringing fresh thinking and opportunities to clients and internal teams. Ensure all activity aligns with regulatory and compliance requirements within healthcare communications. Analyse campaign performance and social data, providing actionable insights and recommendations for continuous improvement.

This role could be a great fit for you if: You have 5+ years’ experience in social, influencer, or integrated media roles, ideally within an agency environment. You have a strong understanding of the social media landscape, creator economy, and how influence drives engagement and behaviour. You’re confident developing and presenting strategies to clients and internal stakeholders. You have experience managing influencer or social campaigns end-to-end You have a strong attention to detail and an understanding of the importance of compliance (healthcare experience is a plus, but not essential). You’re proactive, curious, and eager to learn, with a genuine passion for social, culture, and innovation.

What you can expect from us A supportive and challenging environment in which you will have the opportunity to learn, grow, and make an impact that matters. We put a huge investment into #LYNXLife and our #LXAcademy internal programmes. It’s a unique initiative that aims to reward hard work, reduce pressures, and ensure that we can all enjoy our time at Lynx. Our strategy is to build capabilities internally and inspire the best talent, so we can continue to deliver on our mission.

You can also expect a whole host of benefits, including: Hybrid Working – 3 days in the office (flexible working options are available for in-office days) Starting holiday allowance of 28 days annual leave + Bank Holidays, with increasing allowance connected to length of service Option to buy, carry or sell holidays Early Friday finish throughout the year Seasonal working hours Enhanced family leave, pay and return to work benefit scheme Extensive L&D support Sabbatical opportunities Season ticket interest free loans for travel Cycle to work scheme Life insurance (4x salary) Company pension scheme Fully compensated company events Volunteer days Wellbeing programme including sports clubs, discounted gym memberships, free onsite flu vaccinations, extended lunch breaks on Wellness Wednesdays and much more +Medicash healthcare benefit 24/7 access to a free, confidential and independent Employee Assistance Programme Get in touch to find out how we can make an impact that matters together.