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Paid Media Director
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Paid Media Director
Paid Media Director (Retail & Ecommerce) Location: Hybrid (UK) Salary: Up to £60,000 Type: Full-Time
The Opportunit yWe're partnering with an ambitious independent agency looking to appoint a Paid Media Director to lead the strategic direction, performance and growth of a portfolio of retail and ecommerce clients
. This is an opportunity for an experienced paid media specialist to step into a senior leadership role, combining client strategy, team leadership and commercial responsibility. You'll work closely with agency leadership to shape client growth strategies, develop the paid media offering and drive exceptional results across a range of established and challenger brand
s. The R oleAs Paid Media Director, you will be responsible for leading the agency's paid media function, overseeing campaign performance, client relationships and team developme nt.You will act as the senior strategic lead across a portfolio of retail and ecommerce accounts, ensuring campaigns deliver against commercial objectives while identifying opportunities for growth and innovati
on. Key Responsibili tiesLead the paid media strategy for a portfolio of retail and ecommerce clie nts.Act as senior client lead, building trusted relationships with key stakehold ers.Oversee the planning, execution and optimisation of multi-channel paid media campai gns.Drive performance across Paid Search, Paid Social, Shopping and other digital acquisition chann els.Develop full-funnel customer acquisition and growth strateg ies.Analyse campaign performance and translate data into actionable recommendati ons.Identify opportunities to increase client investment, improve efficiency and deliver incremental gro wth.Lead, mentor and develop a team of paid media speciali sts.Ensure best practice across campaign management, reporting and measurem ent.Work closely with creative, analytics and client services teams to deliver integrated soluti ons.Support new business pitches and contribute to agency growth initiati ves.Manage budgets, forecasting and commercial performance across client accou
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nts. Candidate Pr ofileEssential Exper ienceSignificant experience in paid media within an agency environ ment.Proven success managing retail and ecommerce cli ents.Strong expertise across Google Ads, Meta and retail-focused performance marke ting.Experience leading client strategy and presenting to senior stakehol ders.Strong commercial understanding of customer acquisition, ROAS, profitability and gr owth.Experience managing and developing high-performing t eams.Ability to balance strategic thinking with hands-on performance overs ight.Strong analytical and problem-solving sk
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ills. Preferred Expe rienceExperience with Google Shopping, Performance Max and feed-based mark eting.Knowledge of attribution, measurement and analytics plat forms.Familiarity with Amazon Ads, TikTok, Pinterest or other emerging cha nnels.Experience contributing to agency growth, new business or service develo pment.Exposure to CRM, lifecycle marketing or conversion rate optimisation strat
egies. Personal Att ributesCommercially minded and results- driven.Strong leadership and coaching capa bility.Confident communicator and pre senter.Strategic thinker with a passion for performance mar keting.Curious, proactive and solutions-f ocused.Comfortable working in a fast-paced agency envir
onment. Why Consider Th is Role?Lead strategy for exciting retail and ecommerce brands.Influence agency direction and growth.Manage and develop a talented performance marketi ng team.Work within an entrepreneurial independent agency envi ronment.Genuine opportunity to shape the future of the paid media o
ffering.
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