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Paid Media Executive
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Location
Manchester
Employment Type
Full-Time
About the Role
We're looking for a commercially minded Paid Media Executive to join our growing e-commerce marketing team. This is an exciting opportunity for someone with hands-on paid media experience who is passionate about performance marketing and data-driven growth. You'll be responsible for planning, launching, optimising and reporting on paid advertising campaigns across multiple platforms, helping to drive customer acquisition, revenue growth and return on ad spend for a fast-growing direct-to-consumer retail brand. Working closely with the wider e-commerce and marketing teams, you'll contribute to campaign strategy, creative testing and ongoing optimisation to ensure our paid media activity delivers measurable results.
Key Responsibilities
- Build, manage and optimise paid media campaigns across multiple paid media platforms
- Monitor daily campaign performance, budgets and KPIs to maximise return on investment.
- Conduct ongoing testing of audiences, creative, bidding strategies and campaign structures.
- Analyse campaign data and provide actionable insights to improve performance.
- Support customer acquisition and retention strategies through paid media activity.
- Work closely with the wider marketing team to brief and test new ad creatives.
- Collaborate with the e-commerce team to align campaigns with product launches, promotions and seasonal activity.
- Monitor competitor activity and identify new growth opportunities.
- Stay up to date with platform updates, industry trends and emerging advertising opportunities.
- Assist with attribution analysis and conversion tracking where required.
- Help maintain best practices across campaign structure, naming conventions and account hygiene.
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Required Skills & Experience
Essential
- Minimum 1 year of hands-on experience managing paid media campaigns.
- Strong working knowledge of:
- Google Ads
- Meta Ads (Facebook & Instagram)
- Experience managing campaign budgets and optimising for ROAS, CPA and revenue growth.
- Confident analysing performance data using Google Analytics and platform reporting tools.
- Strong analytical mindset with excellent attention to detail.
- Comfortable working with spreadsheets and reporting tools.
- Excellent organisational and time management skills.
- Strong communication skills and ability to work collaboratively.
- A proactive attitude with a willingness to learn and continuously improve.
Desirable
- Experience running campaigns on TikTok Ads.
- Experience using Snapchat Ads.
- Experience with Shopify
- Understanding of e-commerce attribution and conversion tracking.
- Familiarity with Google Merchant Center
- Experience using Google Tag Manager and GA4.
- Knowledge of feed management platforms
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What Success Looks Like
- Delivering profitable customer acquisition through paid media.
- Improving campaign efficiency through continuous testing and optimisation.
- Driving sustainable growth in revenue and return on ad spend.
- Keeping campaigns aligned with business objectives and commercial priorities.
What We're Looking For
The ideal candidate is naturally curious, commercially aware and enjoys solving problems through data. You'll be someone who takes ownership of your work, keeps up with changes across digital advertising platforms and is excited by the pace of a growing e-commerce business. Whether you're analysing campaign performance, testing new creative or identifying the next opportunity for growth, you'll be motivated by delivering measurable results.
Benefits
- Competitive salary
- Staff discount
- Private Healthcare
- Company pension
- Hybrid working options
- On-site gym
- Staff Parking
- A collaborative, ambitious and fast-paced working environment
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