Vanilla Underground
Paid Media Executive
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Paid Media Executive
Yorkshire or Staffordshire location preferred.
Company Description
Vanilla Underground is a specialist online retailer with over a decade of experience offering officially licensed merchandise from popular TV, movie, and music franchises. The company has built a worldwide customer base across more than 190 countries and has a strong presence on major platforms such as Amazon and eBay, alongside its own ecommerce website and social media channels. Vanilla Underground operates as a close-knit, fan-led community with a "love what you do" ethos that values creativity and enthusiasm. Team members are encouraged to contribute ideas, support continuous improvement, and help maintain the brand's reputation as a unique and inclusive retail destination.
Working alongside the Senior Advertising Manager, you'll gain exposure to campaign strategy, reporting and optimisation, while taking ownership of your own areas as your experience grows.
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Key Responsibilities
- Manage and optimise Amazon Sponsored Ads campaigns across multiple marketplaces.
- Monitor campaign performance daily and make bid, budget and targeting adjustments.
- Analyse advertising performance to identify opportunities for growth and improved efficiency.
- Carry out keyword research and support the launch of new advertising campaigns.
- Produce regular performance reports and communicate key insights to the wider eCommerce team.
- Work closely with the merchandising and content teams to support new product launches and promotional events.
- Complete regular account health checks to ensure campaigns are performing as expected.
- Help test new advertising strategies and features released by Amazon.
- Support wider advertising, reporting and marketplace projects as required.
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About You
Essential
- Around 1-2 years' experience in Amazon Advertising or a similar digital marketing role.
- Good understanding of Amazon Sponsored Ads and campaign optimisation.
- Strong analytical skills with the ability to interpret performance data.
- Confident using Microsoft Excel, including PivotTables and formulas.
- Excellent attention to detail and organisational skills.
- Able to manage multiple tasks in a fast-paced environment.
- Strong communication skills and a proactive approach to problem-solving.
Desirable
- Experience with Amazon Seller Central or Vendor Central.
- Exposure to Amazon DSP or an interest in learning.
- Experience using reporting tools such as Power BI or Looker Studio.
- Basic knowledge of Python, AI tools or advertising automation.
- Experience working within an eCommerce retailer.
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