Digital Waffle
Paid Media Manager
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Paid Media Manager
Senior Paid Media Manager | London (Hybrid)
A fast-growing ecommerce-focused digital agency is hiring a Senior Paid Media Manager to lead strategy and performance across a portfolio of ambitious consumer brands. This is a highly strategic role for someone who understands how paid media drives commercial outcomes—not just platform metrics. You’ll take ownership of client performance, help shape acquisition strategy, and act as a trusted advisor to brands operating in competitive markets.
Role & Compensation
Position: Senior Paid Media Manager Salary: Up to £65,000 Location: London (Hybrid – 3 days onsite)
Key Responsibilities
- Own paid media strategy across a portfolio of ecommerce and consumer brands
- Manage and optimise campaigns across Meta, TikTok, and other paid acquisition channels
- Develop growth strategies aligned with client commercial objectives, profitability, and customer acquisition targets
- Analyse performance data and identify opportunities to improve efficiency and scale
- Lead client meetings, presenting recommendations and performance insights confidently
- Collaborate with creative teams to enhance campaign effectiveness and conversion performance
- Support testing programmes across audiences, creative assets, landing pages, and acquisition funnels
- Stay abreast of platform changes and emerging opportunities within paid media
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Essential Requirements
- Strong experience managing paid media campaigns in an ecommerce environment
- Deep expertise in Meta Ads and TikTok Ads
- Proven track record of managing meaningful advertising budgets and delivering measurable commercial results
- Strong analytical skills with the ability to connect performance metrics to business outcomes
- Excellent communication skills and confidence in presenting to clients
- Understanding of attribution, measurement, and incrementality principles
- Agency experience or experience in fast-paced digital businesses preferred
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