Plus 1 Communications
Paid Media Manager
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Paid Media Manager
We are looking for a Paid Media Manager to support the planning, setup, optimisation and reporting of paid campaigns across multiple client accounts and markets.
This role would suit someone who is confident managing paid activity from start to finish, not just pushing campaigns live. The right person will be able to think strategically about the campaign objective, write or shape the ad copy, brief or create the assets required, recommend the right setup approach, build the campaigns accurately, optimise performance, and report clearly on results.
The role will work across key paid platforms including Meta, Google Ads, LinkedIn and TikTok, with campaigns running across the UK, EU, US, UAE and KSA markets.
Key responsibilities
- Own the end-to-end delivery of paid media campaigns, from campaign planning through to setup, optimisation and reporting.
- Recommend the right campaign structure, platform mix, audience approach and optimisation strategy based on the campaign objective.
- Write paid media copy and adapt messaging for different platforms, audiences and markets.
- Create simple paid media assets where required, or brief designers clearly on the assets needed for each campaign.
- Set up campaigns across Meta, Google Ads, LinkedIn and TikTok, ensuring targeting, budgets, placements, tracking and creative are correctly configured.
- Manage live campaign optimisation, including budget shifts, audience refinements, creative testing, copy testing and performance improvements.
- Support lead generation, traffic, awareness, engagement and conversion-led campaigns, with a particular focus on Lead Campaigns and Engagement campaigns.
- Monitor campaign performance regularly and proactively flag issues, opportunities and recommended actions.
- Produce weekly, monthly and end-of-campaign reports that are clear, useful and commercially focused.
- Analyse campaign performance across key metrics including CPL, CPC, CPM, CTR, conversion rate, reach, frequency, engagement and lead quality where available.
- Use previous campaign data to support budget planning, forecasting and CPL estimates.
- Work closely with internal teams to ensure paid campaigns are aligned with wider social, creative, content and client objectives.
- Provide feedback on landing pages, forms and user journeys where they may affect campaign performance.
- Stay up to date with platform changes, algorithm updates, AI tools and paid media enhancements across Meta, Google, LinkedIn and TikTok.
- Maintain high standards of campaign QA before launch, including checking copy, links, tracking, targeting, budgets, dates and naming conventions.
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Required experience
- Experience managing paid campaigns across Meta and Google Ads.
- Working knowledge of LinkedIn Ads and TikTok Ads.
- Experience running lead generation campaigns and engagement campaigns.
- Strong understanding of campaign setup, audience targeting, creative testing and optimisation.
- Ability to write clear, platform-appropriate ad copy.
- Experience producing weekly, monthly and campaign performance reports.
- Comfortable working across multiple clients, campaigns and markets at the same time.
- Strong attention to detail, especially when setting up and QA’ing campaigns.
- Ability to interpret performance data and turn it into clear recommendations.
- Confidence explaining paid media performance to internal teams and clients in a straightforward way.
Nice to have
- Experience planning paid media budgets across different platforms and markets.
- Ability to estimate CPLs and likely performance based on historic data.
- Experience with campaigns across the UK, EU, US, UAE and KSA.
- Understanding of tracking, pixels, conversion events, UTMs and platform attribution.
- Experience working with designers or content teams to shape paid media creative.
- Interest in AI developments, automation and algorithm changes within paid media platforms.
The ideal person
The ideal person is organised, analytical and proactive, but also creative enough to understand what makes a paid ad work. They should be comfortable taking ownership, spotting what needs to improve, and making practical recommendations rather than simply reporting numbers.
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They should be able to balance performance thinking with strong campaign execution, ensuring that every campaign is set up properly, optimised regularly, and reported in a way that helps the wider team understand what is working, what is not, and what should happen next.
Remuneration
Salary and benefits including private health will be tailored and based on your experience and seniority, however you are likely to be earning £36 + to meet the required experience we are looking for. The role will be contracted as a full time office based position however, we currently operate on a hybrid pattern based on the role with a minimum of two days at the office in Windsor.
About Plus 1 Communications
At Plus 1 Communications, we’re more than a full‑service creative agency, we’re the new communicators redefining storytelling in the digital age. By harnessing technology and data‑driven insights, we don’t follow trends; we set them. We transform complex challenges into compelling narratives that resonate, captivate, and drive measurable impact.
Our comprehensive suite of services including marketing and campaign strategy, branding and creative design, public relations, web development, social media and influencer marketing, SEO, thought leadership and content marketing, delivers results that truly move the needle. What sets us apart is our unwavering commitment to excellence and a collaborative, transparent approach that integrates seamlessly with your team.
With a global footprint and relentless innovation, we empower brands to cut through the noise and claim their rightful place in the spotlight. Driven by big thinking built for cultural impact, we’re dedicated to telling your story and ensuring your audience receives the right messages at the right time. We are Plus 1 Communications, dedicated to making brands impossible to ignore.
DESIGN. CREATE. COMMUNICATE. It can only be with P1C.
Ready to Own the Role?
Send your CV and please include an up-to-date portfolio to support your interest to: hireme@plus1comms.com.
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