Altech Group Ltd
Paid Media Manager - B2B SaaS
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Paid Media Manager - B2B SaaS
My client is Manchester's biggest tech success story and is entering an exciting new phase of growth. As they continue to scale, they're looking for a talented Paid Media Manager to join their growing marketing team and play a key role in driving customer acquisition, pipeline generation, and revenue growth. This role would suit an experienced performance marketer from a B2B SaaS environment who thrives on using data to drive decision-making.
You'll take ownership of substantial paid media budgets across key channels, whilst providing the insight and analysis needed to shape wider marketing and content strategies. Whilst hands-on experience across Google Ads and LinkedIn Ads is essential, the business is equally interested in someone who understands how to connect marketing activity to commercial outcomes.
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You'll be highly proficient with Google Analytics, using performance data to optimise campaigns, identify opportunities, and support strategic decision-making across the marketing function.
Key Responsibilities
- Own and optimise paid media campaigns across Google Ads and LinkedIn.
- Manage significant marketing budgets, ensuring strong ROI and efficient spend allocation.
- Use Google Analytics and other reporting tools to measure campaign performance and business impact.
- Deliver actionable insights that inform content strategy, lead generation initiatives, and wider marketing activity.
- Work closely with marketing stakeholders to improve conversion performance across the funnel.
- Monitor, analyse, and report on key campaign KPIs.
- Drive a culture of testing, optimisation, and continuous improvement.
- Support broader digital marketing initiatives, including SEO and organic growth strategies.
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About You
- Proven experience in a Paid Media Manager or similar performance marketing role.
- Essential experience working within a B2B SaaS business.
- Strong hands-on experience managing Google Ads and LinkedIn Ads campaigns.
- Advanced knowledge of Google Analytics and performance reporting.
- Experience managing sizeable marketing budgets.
- Strong commercial awareness with the ability to translate data into actionable business recommendations.
- Good understanding of SEO, with organic search experience viewed favourably.
- Excellent communication and stakeholder management skills.
- Comfortable working in a fast-paced, high-growth technology environment
Altech Group is operating as a recruitment agency in relation to this vacancy.
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