Better Placed Ltd - A Sunday Times Top 10 Employer!
Paid Media Manager
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Paid Media Specialist
Chester | Hybrid Working (2-3 Days in Office)
Salary: Up to £45,000 + Outstanding Benefits Package
Are you a data-driven Paid Media professional looking for your next challenge within a fast-paced and growing leisure business?
We're partnering with an ambitious and highly successful leisure organisation that is investing heavily in its digital marketing function. As part of a dynamic and collaborative marketing team, you'll take ownership of paid search activity across a portfolio of consumer-focused brands, helping to drive customer enquiries, bookings and revenue growth.
This is an exciting opportunity to join a business that genuinely values its people, offers excellent career development opportunities, and promotes a positive, supportive working culture.
The Opportunity:
As Paid Media Specialist, you'll be responsible for developing, managing and optimising PPC campaigns across multiple websites and brands. Working closely with digital marketing, analytics and commercial teams, you'll ensure campaigns are delivering strong returns while identifying new opportunities to enhance performance and scale growth.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
You'll have the freedom to test, innovate and influence strategy while managing campaigns that target customers throughout the purchase journey.
Key Responsibilities:
- Develop, launch and manage paid search campaigns across Google Ads and Microsoft Ads.
- Build and maintain campaign structures across multiple brands, products and customer segments.
- Identify high-intent search opportunities and maximise visibility within key markets.
- Deliver seasonal and promotional campaigns aligned to peak booking periods.
- Monitor and optimise campaign performance to improve ROAS, CPA and lead quality.
- Conduct keyword analysis, audience research and competitor reviews to uncover growth opportunities.
- Test ad creative, landing pages and campaign strategies to improve conversion rates.
- Implement and manage remarketing activity to support longer customer decision-making journeys.
- Manage and allocate budgets effectively, ensuring spend aligns with commercial objectives.
- Produce insightful performance reports and present recommendations to stakeholders.
- Collaborate with SEO, content, web and sales teams to enhance overall digital performance.
- Support tracking, attribution and reporting frameworks to ensure accurate performance measurement.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
About you:
We're looking for an experienced PPC professional who combines strong technical expertise with a commercial mindset.
You'll ideally have:
- Strong hands-on experience with Google Ads, including Search, Display, Performance Max and remarketing.
- Experience managing large-scale or multi-brand campaign portfolios.
- Excellent analytical skills with the ability to turn data into actionable insights.
- Experience using GA4, conversion tracking and tag management platforms.
- Strong attention to detail and a passion for continuous optimisation.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills