Agilio Software
Paid Media Manager
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Background
Agilio Software Group is a leading UK healthcare operations software provider, delivering integrated, mission-critical solutions across primary care, dental, pharmacy, hospital, and veterinary organisations.
The Fresh is a specialist digital marketing agency within the Agilio Software Group, working exclusively with healthcare and dental clients across the UK. We partner with a diverse portfolio of practices, delivering performance-led digital strategies that drive real patient acquisition and measurable growth.
This is an exciting opportunity to join the team at a pivotal stage of growth, with a clear focus on scaling our Meta Ads and local lead generation capability across our client base.
Job purpose
We’re looking for an experienced, commercially sharp Paid Media Specialist (Meta-focused) to join our fully remote team.
This role is heavily focused on Meta Ads (Facebook & Instagram) and local lead generation for dental and healthcare practices. You’ll take ownership of campaign strategy, setup, optimisation, and performance — with a clear focus on driving high-quality enquiries at efficient cost per lead.
This is a hands-on role. You’ll be as comfortable diagnosing why a campaign isn’t converting as you are presenting clear, performance-led insights to clients. You’ll work closely with Account Managers and the wider digital team, bringing both deep technical expertise and strong commercial awareness.
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You will be responsible for:
- Leading the strategy, setup, and optimisation of Meta Ads campaigns across a portfolio of dental and healthcare clients
- Managing local lead generation campaigns, optimising for high-quality patient enquiries
- Supporting Google Ads activity (Search/PMax) where required, with Meta as your primary focus
- Taking full ownership of campaign performance — from build through to reporting and optimisation
- Setting up and troubleshooting tracking (Meta Pixel, GA4, GTM, conversion events, attribution)
- Identifying and driving growth opportunities across accounts:
- Budget scaling
- Audience expansion
- Creative testing
- Offer and messaging optimisation
- Collaborating with the wider team on:
- Landing page improvements
- Funnel optimisation
- Creative briefs and testing plans
- Delivering clear, insight-led performance reports to internal teams and clients
- Contributing to the development of paid social best practice, playbooks, and processes
The skills and experience which we are looking for in a Paid Media Manager are:
Essential
- Strong hands-on experience managing Meta Ads campaigns, with a focus on lead generation
- Proven success delivering local lead generation results (e.g. service-based businesses, clinics, practices)
- Agency-side experience managing multiple client accounts
- Deep understanding of:
- Audience targeting
- Creative testing frameworks
- Funnel optimisation
- Cost per lead and lead quality
- Experience with Meta Business Manager, GA4, and Google Tag Manager
- Strong analytical skills — able to turn performance data into clear actions
- Confident communicator, comfortable engaging with both internal teams and clients
- Highly organised, able to manage and prioritise across multiple accounts
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Desirable
- Experience working with dental, healthcare, or other regulated/professional services sectors
- Familiarity with CRM integrations and lead tracking beyond standard pixel events
- Experience using Google Ads scripts or automation tools to manage accounts at scale
- Understanding of SEO and how paid and organic channels interact
Additional Information
- Location: Remote
- Job type: Full-time, permanent, some out of hours work may be required from time to time.
- Salary: Competitive salary and generous benefits
Benefits:
- Income Protection
- Life Assurance
- Enhanced pension
- Health Cash plan
- 28 days annual leave + bank holidays
- Sick pay scheme
- A range of flexible benefits available through our Agilio Flex portal
If you feel you have what it takes to join our team, we look forward to receiving your application!
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