How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Paid Media Manager
Paid Media Manager – Global Touring
About the Role
Reporting to: Chief Marketing Officer (CMO), Global Touring
Location: Chiswick, London (Hybrid, 3 days in the office) Contract: Full-time / Permanent
About Global Touring
Global Touring hosts three distinct travel brands: [Topdeck Travel], [Back-Roads Touring], and [Grasshopper Adventures].
Together, we design travel experiences that encourage people to explore the world differently—whether through social group adventures for 18–32-year-olds, intimate small-group tours in lesser-known destinations, or active travel experiences by bike and beyond.
While each brand has its unique audience, personality, and style, we share one unwavering vision: to redefine group travel and make it anything but ordinary.
Role Overview
We’re seeking a Paid Media Manager to drive growth across all our brands. This is a hands-on, performance-driven role for someone who thrives on visible impact, data-driven decisions, and close collaboration with platforms.
Your core responsibility? Building, optimising, and scaling paid media campaigns (Google, YouTube, Meta, TikTok, and beyond) to increase bookings, improve ROI, and align media spend with commercial goals.
Key tasks will include:
- Monitoring performance in real-time, adjusting budgets, testing audiences, and refining creative.
- Ensuring paid media campaigns are precision-targeted, commercially focused, and aligned with each brand’s unique strategy.
- Leading cross-brand optimisation while supporting a direct report to provide clear guidance and structure.
You’ll need to be analytical yet practical, thriving in a fast-paced environment where small tweaks make a big difference.
Key Responsibilities
You’ll own the following deliverables:
- Develop, manage, and optimise paid media campaigns across:
- Google Ads (Search & Shopping)
- YouTube Ads
- Meta (Facebook & Instagram)
- TikTok Ads
- Emerging platforms
- Oversee key aspects of campaign setup:
- Structure, budgets, bidding, targeting, and tracking
- Daily optimisation to improve:
- Booked revenue
- CPA (Cost Per Acquisition)
- ROAS (Return On Ad Spend)
- Revenue contribution per brand
- Run test-and-learn campaigns for:
- Audiences
- Formats
- Messaging
- Creative performance
- Conduct keyword research, search term analysis, and negative keyword optimisation.
- Review creative performance to:
- Identify strong hooks, hooks, and messaging
- Direct brand teams on briefing, testing, and refreshing assets
- Recommend optimal channel mix and budget allocation shifts based on:
- Current performance
- Growth goals and opportunities
- Ensure budget pacing aligns with strategic goals and avoids wasteful spend.
- Produce clear performance reports with actionable insights for stakeholders.
- Utilise dashboards, attribution tools, and platform data for holistic, funnel-wide analysis.
- Streamline reporting and tracking improvements across teams.
- Explore AI and automation to enhance efficiency, save time, and ramp up optimisation efforts.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Managerial responsibility:
- Provide guidance and oversight to one direct report, ensuring accountability and clarity in performance goals.
Experience & Skills
Essential Requirements
- 4+ years of experience in paid media, performance marketing, or digital acquisition, with a focus on résultats.
- Proven track record managing search and social campaigns (Google, Meta, TikTok) directly.
- Strong technical knowledge of:
- Google Ads
- Meta (Facebook & Instagram) Ads
- TikTok Ads
- Ability to structure, optimise, and budget paid campaigns within platforms.
- Deep commercial mindset, prioritising outcomes like:
- Booked revenue
- CPA
- ROAS
- ROI (Return On Investment)
- Strong analytical skills to diagnose data, spot performance shifts, and recommend fixes.
- Experience running A/B tests and multi-variable experiments.
- Creative sensibility to evaluate and adapt paid assets for maximum impact.
- Confidence in data-driven recommendations for budget distribution and channel strategy.
- Ability to juggle multiple campaigns while maintaining a high focus on delivery.
- Familiarity with:
- Dashboards (Google Data Studio, Tableau)
- Attribution modelling
- GA4 (or comparable analytics platforms)
- Clear and actionable communication for explaining insights—extend beyond raw numbers.
- Curiosity-driven approach to exploring new platforms, formats, and tools.
- Uses AI or automation to optimise workflows.
Bonus Considerations
- Experience working within multiple brands or markets.
- Background in travel, e-commerce, retail, lifestyle, or DTC industries.
- Hands-on experience in team management or mentoring another specialist.
- Knowledge of YouTube, Reddit, or other emerging paid channels.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Why Join Global Touring?
The Opportunity
Global Touring offers something unmatched: the chance to work on three distinct brands, each of which presents a unique growth opportunity, target audience, and commercial challenge. You’ll have direct line-of-sight performance impact—because what you do directly translates to revenue, not just plans.
- Fully visible results: Your optimisations will be tracked, measured, and scaled.
- Curiosity-driven culture: You’ll never work in a silo—collaboration, rapid learning, and bold decision-making are encouraged.
- Trusted decision-making: Decisions are guided by real data, not guesswork.
The Vibe
Our team thrives on:
- Accountability (and learning from mistakes—we all make them).
- Transparency (problem-solving is aligned with the right solutions).
- Transparency (no grey agendas, just fairness).
- Collective genius (angle conflicts push us forward).
Here’s how we put it into practice:
Our Values
Stay Curious
- Challenge status quo—explore alternative solutions with every problem.
- Closed days aren’t policies here; embrace whiteboarding sessions.
- Take risks—disrupt and improve, knowing that perfect ≠ starting.
Choose Transparency
- Fight for straightforwardness—even under uncertain or difficult situations.
- Value honesty, integrity, and clarity—from strategy to execution.
- Respect each voice (including the person who prefers instant coffee).
Don’t Pass the Buck
- Proprietary accountability: You own the results—every time.
- Act fast when results break goals: No victim-shaming here.
- Facts over guesswork—indirect excuses won’t cut it.
Together We Go Further
- Collaboration ≠ bureaucracy. We challenge each other but foster psychological safety.
- Diversity fuels better ideas—ask, respect, and leverage each other’s strengths.
- Impact is teamwork. No solo act goes unrecognised—even (and especially) at ping pong tournaments.
Join Global Touring if you’re excited by the challenge of perfecting a live revenue stream with media campaigns. If you thrive in a curious, data-hungry, team-superior space, let’s explore together.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location