Central Employment
Paid Media Manager
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Paid Media Manager
Central Employment are working closely with an established and expanding full-service Digital Marketing Agency, based in Glasgow as they look to appoint a proven and knowledgeable Paid Media Manager.
Glasgow based x 3 days a week, x 2 days from home Up to £40,000 DOE
Job Purpose Drive client growth through strategic management of multi-channel paid advertising campaigns. This role requires a proven track record within a fast-paced digital marketing agency environment. You will execute data-driven strategies across search, social, and emerging digital channels.
Key Responsibilities Create multi-channel strategies aligned with diverse client growth business goals. Manage end-to-end setups including targeting, bidding, creative assets, and tracking. Optimise daily budgets across diverse portfolios to maximise client return on investment. Conduct A/B testing on ad copy, landing pages, and audience segments. Lead client communication via regular performance calls, emails, and strategy reviews. Build custom reports using Looker Studio, Google Analytics 4, and platform dashboards. Analyse performance data to find conversion bottlenecks and scale winning campaigns. Audit existing accounts to identify waste and discover new growth opportunities.
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Required Experience & Skills 2–4 years working inside a digital marketing agency. Proven ability to manage multiple client accounts simultaneously. Experience meeting tight deadlines and shifting priorities quickly. Deep knowledge of Search, Shopping, Performance Max, and Display. Ideally experience with AI Max Expert execution of Facebook and Instagram conversion-focused campaigns. Proficient setup and optimisation of Bing search campaigns. Practical experience managing ads on LinkedIn, Pinterest, or TikTok.
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Preferred Experience Familiarity with connectivity partners and hotel price feeds. Experience using networks like Awin, CJ Affiliate, or ShareASale.
Qualifications Google Ads Certifications (Search, Display, Measurement, Shopping). Meta Certified Digital Marketing Associate or Media Buying Professional. Strong Excel skills (VLOOKUP, Pivot Tables, data manipulation formulas).
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