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Paid Media Manager
Paid Media Manager – Global Touring
Reporting to: CMO, Global Touring
Location: Chiswick, London (Hybrid, 3 days in the office)
Contract: Full-time / Permanent
About Global Touring
Global Touring is home to three travel brands: Topdeck Travel, Back-Roads Touring and Grasshopper Adventures.
Across our brands, we create travel experiences that help people see the world in different ways—from social group adventures for 18–32s, to small-group touring through lesser-known local places, to active travel experiences by bike and beyond.
While each brand has its own audience, personality and style of travel, we share one vision: to be the antidote to ordinary group touring.
Role Overview
We’re looking for a Paid Media Manager to help drive growth across all our brands.
This is a hands-on, delivery-focused paid media role for someone who enjoys being close to the numbers, close to the platforms and close to the work. You’ll be building, managing, optimising, and reporting on paid media campaigns across channels including Google, YouTube, Meta, TikTok, and emerging platforms.
You’ll play an important role in helping each brand:
- Reach the right customers
- Improve marketing efficiency
- Turn media spend into measurable bookings and revenue
This means being active in the platforms, monitoring performance, adjusting budgets, testing audiences, reviewing creative performance, and spotting opportunities to improve results.
You’ll work closely with brand marketing teams to ensure paid media activity is:
- Commercially focused
- Well-targeted
- Aligned with each brand’s audience and priorities as they evolve
You’ll also manage one direct report, helping them stay focused, supported, and clear on what good performance looks like.
This role suits someone who is analytical, practical, and commercially minded—someone who enjoys detail, checking pacing, spotting trends, and knowing what to test next. You don’t need to overcomplicate things, but you must be curious, commercially focused, and confident making recommendations.
What You’ll Be Doing
You’ll be responsible for the day-to-day delivery and optimisation of paid media activity across Global Touring’s brands. This includes:
- Building, managing, and optimising paid media campaigns across Google, YouTube, Meta, TikTok, and emerging platforms
- Managing campaign setup, structure, budgets, bids, targeting, and tracking within the platforms
- Monitoring performance regularly and making changes to improve:
- Booked revenue
- CPA (Cost Per Acquisition)
- ROAS (Return on Ad Spend)
- Revenue contribution
- Running test-and-learn activity across:
- Audiences, formats, channels, creative, and messaging
- Carrying out:
- Keyword research
- Search term reviews
- Negative keyword management
- Reviewing paid creative performance:
- Identifying strong hooks
- Formats
- Messaging
- Working with brand teams to:
- Brief
- Test
- Refresh paid creative assets
- Recommending:
- Channel mix
- Budget shifts based on performance, targets, and growth opportunities
- Tracking budget pacing and ensuring spend is used effectively
- Reporting on performance with:
- Clear insights
- Actionable recommendations
- With dashboards, attribution tools, and platform data:
- Understanding full-funnel performance
- Supporting improvements in reporting, tracking, and performance visibility
- Using AI and automation where helpful to:
- Improve efficiency
- Streamline reporting
- Free up time for optimisation
- Managing and supporting one direct report
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Experience and Skills
You’ll need:
Required
- 4+ years’ experience in paid media, performance marketing, or digital acquisition
- Proven experience managing paid search and paid social campaigns directly
- Strong working knowledge of:
- Google Ads
- Meta Ads (formerly Facebook Ads)
- TikTok Ads
- Experience managing:
- Campaign setup
- Optimisation
- Budgets
- Reporting within platforms
- A commercial mindset, with a focus on:
- Booked revenue
- CPA
- ROAS
- ROI
- Strong analytical skills and confidence working with performance data
- Experience running tests across:
- Audiences
- Creative
- Messaging
- Formats
- A good understanding of:
- Paid creative performance
- How to spot what is working
- Confidence making recommendations on budget allocation and channel mix
- Ability to:
- Work at pace
- Prioritise effectively
- Manage multiple campaigns simultaneously
- Familiarity with:
- Reporting dashboards
- Attribution tools
- GA4 (Google Analytics 4)
- Clear communication skills and ability to explain performance in a simple, useful way
- Curiosity to explore new platforms, formats, tools, and ways of working
- Confidence using AI or automation to improve day-to-day efficiency
Helpful (if available)
- Experience working across multiple brands or markets
- Experience in:
- Travel
- Ecommerce
- Retail
- Lifestyle
- Direct-to-consumer businesses
- Experience managing or supporting another team member
- Experience with:
- YouTube
- Other emerging paid channels
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Why Join Global Touring?
Global Touring gives you the opportunity to work across three distinct travel brands, each with its own audience, product, and growth opportunity. You’ll have real visibility over performance and the chance to:
- Make a direct impact on how we:
- Acquire customers
- Spend media budget
- Grow revenue
This is a role where your work will be seen in the numbers, not hidden in a plan.
You’ll be joining a team that values:
- Curiosity
- Accountability
- Transparency
- Collaboration
We care about doing good work, learning quickly, and making decisions based on what is actually happening—not what we hoped would happen.
If you enjoy paid media, travel, performance marketing, and the daily work of making campaigns better, this could be a great role for you.
Our Values
Our values aren’t just words on the page. They’re the backbone, the steering wheel, the soundtrack to how we embrace each day.
Stay Curious
We are natural-born explorers. Our people:
- Question old solutions
- Apply alternative thinking
- Embrace being challenged in the search for outcomes
- Are excited by journeys—both on and off the road
- Expand knowledge
- Adapt to feedback
- Question the status quo
Value ideas over hierarchy. Take risks. Don’t let perfection prevent growth.
Choose Transparency
We take the right way, not the easy way. We:
- Are straight up, even in tough conversations
- Tackle challenges head-on with integrity
- Honor commitments
- Communicate with clarity
- Build relationships based on mutual respect
No hidden agendas. Treat everyone fairly (instant coffee preferences included).
Don’t Pass the Buck
If we do it, we do it well. We:
- Are empowered to make data- and experience-based decisions
- Hold each other accountable
- Spare excuses
- Are fearless in pursuing results
- Take responsibility—even when no one’s looking
We embrace bumps in the road as learning experiences.
Together We Go Further
Across oceans and office desks, it’s more than love for travel that keeps us connected.
- No silos here
- We are each other’s toughest critics and loudest supporters (especially around the ping pong table)
- Diversity in background, identity, and experience makes our company exceptional
- Embrace alternate perspectives
- Recognise each other’s strengths
- Champion collective genius
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