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Role: Paid Media Manager
Reports to: Growth Marketing Manager
Team: Marketing
Location: Remote working (UK based).
We are currently a remote-first organisation, but hybrid working may be an option in the future.
Salary: up to £45,000 depending on experience, plus equity and benefits
Hours: Full-Time
Please note
All communication regarding your application should go through the official application channels or our company careers page. Contacting Vestd employees via email, personal social media, or other informal routes is not appropriate. We also have a zero-tolerance approach to any form of harassment or abuse directed at our team. Candidates who do not respect these boundaries may be disqualified from the recruitment process and, in serious cases, barred from applying in future.
About This Role
Vestd is looking for an experienced Paid Media Manager to help us build on a strong paid acquisition foundation.
Google Ads and LinkedIn Ads are core channels for us today, so we need someone with deep hands-on expertise in both platforms. You should be confident managing, optimising and improving paid campaigns day to day, from account structure and audience targeting to bidding, creative testing, reporting and performance analysis.
But we are not looking for someone who only thinks in terms of existing channels.
The right person will be a paid media specialist with an expansive, commercially curious mindset. You will know how to optimise what is already working, while constantly asking where else we could find qualified demand. That might mean testing new digital channels, sponsorships, partnerships, newsletters, industry publications, communities, events or other routes to market.
You will work closely with our Growth Marketing Manager and wider Marketing team to improve acquisition performance across Vestd’s business units, each with distinct audiences, messaging and commercial goals.
You will also collaborate with Sales, Product, RevOps, Finance and the CRO team to improve targeting, conversion, attribution and ROI.
In short, we are looking for someone who can say:
“I know Google and LinkedIn inside out. I can spot wasted spend quickly and improve performance. But I am also the person asking whether we are missing opportunities in newsletters, sponsorships, communities, YouTube, Reddit, partnerships, events or industry channels.”
About Vestd
Vestd is a leading sharetech platform for equity management - shares schemes, fund raising, company secretarial and much more.
Our regulated platform makes light work of all of the most popular and tax-efficient share scheme types, empowering businesses to attract and retain their talent. Our powerful software also helps investors, and founders seeking investment.
Vestd was founded by Ifty Nasir, who lives and breathes our mission. Vestd’s big moonshot aim is to see one billion people worldwide invested in the companies they work hard to grow by 2030. We are all about inclusion and fairness for our customers and our team.
Vestd is also a B Corp-certified company, which means we’re committed to balancing profit with purpose. We care about our people, our customers, and the wider world – and we hold ourselves to the highest social and environmental standards.
If you’d like to learn more about Vestd, check out this short video from our founder, Ifty.
Requirements
The role
What success looks like in year one
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- Google and LinkedIn campaigns are well structured, actively optimised and improving quarter on quarter.
- Paid media is contributing clearly to qualified pipeline, and budget is allocated based on evidence and commercial impact.
- New acquisition channels are being tested in a structured way, with documented learnings.
- The wider team has better visibility of what is working, what is not, and where to invest next.
- Vestd is less reliant on a narrow set of acquisition channels than it was when you joined.
What you’ll own
- Paid media strategy and optimisation: managing and improving Google Ads and LinkedIn Ads across multiple business units, owning campaign structure, targeting, bidding, creative testing and ongoing performance improvement.
- Channel development and experimentation: identifying and testing new acquisition channels beyond Google and LinkedIn, designing structured experiments and making evidence-based recommendations on where Vestd should invest.
- Cross-functional collaboration: working closely with Sales, Product, RevOps, Finance and the CRO team to improve targeting, conversion and attribution; briefing creative partners and supporting ABM activity.
- Reporting and attribution: connecting paid media activity to commercial outcomes, maintaining clear account structures, and managing relationships with relevant partners, agencies and tools.
- Learning and innovation: staying close to platform changes and industry trends, using AI and automation to improve efficiency, and sharing knowledge with the broader Marketing team.
What We’re Looking For
Essential Elements Of This Role
- Significant hands-on experience managing and optimising Google Ads and LinkedIn Ads in a B2B environment.
- Proven track record of improving paid acquisition performance and contributing to measurable pipeline or revenue growth.
- Strong analytical skills, comfortable working with attribution, CRM and funnel data, not just platform metrics.
- A proactive, commercially curious mindset: spots issues and opportunities without waiting to be asked.
- Confident communicating performance and recommendations to non-marketing stakeholders.
- Proficient with GA4 or similar analytics tools, and experienced with HubSpot or equivalent CRM.
- Comfortable using AI tools as part of day-to-day workflow.
- Impeccable attention to detail and a high degree of accuracy.
- Excellent written and verbal communication skills.
- You must be comfortable with working in a remote-first environment.
Nice to have
These Will Help You Stand Out From The Pack:
- Experience testing acquisition channels beyond Google and LinkedIn.
- Background in demand generation or ABM.
- Familiarity with B2B attribution platforms such as Dreamdata.
- Experience in fintech, SaaS or a regulated industry.
- Knowledge of shares and share schemes.
- Startup or scaleup experience.
- Experience managing meaningful paid media budgets.
Culture fit
What makes Vestd folk collaborative, adaptable, and eager to grow?
- Thrives in a startup environment, ready to tackle diverse challenges with enthusiasm
- Adaptable - open to taking on responsibilities beyond the defined role as needed
- Passionate about contributing to a culture of innovation, collaboration, and continuous improvement
- Embraces technology to improve processes and drive efficiency
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While the above describes the core responsibilities, this role may from time to time involve tasks beyond this list — as needed to respond to evolving business needs.
Benefits
What you can expect
Our culture is our backbone (BreatheHR named us one of the ‘Top 3 Companies in the UK for Company Culture’), and we take team happiness seriously.
Vestd strives to be as principled as possible. We’re all about Goal 8 of the United Nations ‘Sustainable Development Goals. This goal is about ‘Decent work and economic growth,’ and we consider it both with our external activities and internal workings.
We’ll do everything we can to help you grow in your role. In return, you’ll want to learn all about our industry and do all you can to help us continue leading it.
Vestd is remote-first, so in return for your commitment, diligence, and productivity, you’ll have a lot of autonomy during your working day. Some roles demand office hours (to fit our customers’ schedules), but we are committed to offering flexibility where possible.
Happy employees make for happy customers, as demonstrated in our five-star reviews. Vestd’s excellence has also been recognised by The Europas, The Fintech Awards London, The Hustle Awards, TechRound, and BusinessCloud’s Fintech50. See more about our awards here.
This could be the perfect opportunity if you’re an autonomous, self-driven individual passionate about contributing to a meaningful mission and value being part of a supportive, close-knit team.
Why work at Vestd?
Vestd Is a Great Place To Work. Don’t Just Take Our Word For It - Take a Look At The Award-winning Suite Of Benefits That You Can Look Forward To As One Of Our Folk:
- This job remote-first, although attendance is required twice yearly at our in-person get-togethers
- A flexible environment to help you achieve the best work/life balance
- Equity, of course! (After the qualifying period)
- Monthly recognition scheme, where we celebrate our folk
- Support with home working equipment*
- A personal training and development budget to keep your career and professional growth on track
- Private medical insurance (after the qualifying period)
- Team retreats are held twice a year. They can include an overnight stay and focus on fun and team cohesion
- Great team ethos, connect through regular team and company socials.
- 25 days annual leave plus one extra day per year of service (up to five days)
- Employer contribution pension scheme (after the qualifying period)
We’re looking for somebody with initiative who can focus on the business and their personal growth path. This is a great time to join our team, and it would be a superb role for the right person.
At Vestd we provide our folk with the hardware and software required to support them in their role. As a remote-first business, we expect anyone applying for a job to have a suitable, quiet working space. You must have an appropriate desk/table and chair, with a reliable internet connection.
Equality, diversity and inclusion (EDI) at Vestd
At Vestd, we’re committed to building a respectful, inclusive, and diverse team. Trust is one of our core values; with that comes a commitment to fairness and transparency. We want to be open about our EDI efforts.
We wish to recruit people who are passionate about working in a diverse environment and who will support us to ensure that
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