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Paid Media Manager
Role & Key Details
Reports to: Growth Marketing Manager Team: Marketing Location: Remote (UK-based) Work Arrangement: Remote-first (hybrid options may evolve) Position Type: Full-Time Salary: Up to £45,000 + equity + benefits
About the Role
Vestd is seeking an experienced Paid Media Manager to strengthen its paid acquisition strategy.
Key Objectives
- Deepen expertise in Google Ads and LinkedIn Ads, with a focus on:
- Account structure
- Audience targeting
- Bidding strategies
- Creative testing
- Reporting & performance analysis
- Move beyond traditional platforms by identifying and testing new channels such as:
- Sponsorships
- Partnerships
- Newsletters, industry publications
- Communities (e.g., YouTube, Reddit, events)
- Work closely with Sales, Product, RevOps, Finance, and CRO to improve:
- Targeting & conversion rates
- Attribution & ROI
"We’re looking for someone who can say: 'Yes, I understand Google and LinkedIn, can spot wasted spend, and improve performance—but I also see untapped potential in newer channels or creative approaches like newsletters, sponsorships, and Reddit.'"**
About Vestd
Vestd is a leading sharetech platform for equity management, offering:
- Shares schemes, fundraising, and company secretarial services
- Regulated, software-driven solutions for businesses and investors
- A mission: "One billion people worldwide invested in the companies they work for by 2030."
We’re also B Corp-certified, aligning profit with social and environmental purpose.
Learn more from our founder here.
The Role: What Success Looks Like
Year-One Goals
By your first year, Vestd should see: ✅ Optimised Google & LinkedIn campaigns improving quarter over quarter ✅ Paid media contributing to high-quality pipeline, backed by data & evidence ✅ Structured testing of new acquisition channels, with documented learnings ✅ Diversification of acquisition channels, reducing over-reliance on a few platforms
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Core Responsibilities
| Area | Your Focus |
|---|---|
| Paid Media Strategy | Own account structure, targeting, bidding, and creative testing for Google Ads/LinkedIn Ads across business units |
| Channel Expansion | Test and evaluate new platforms, partnerships, events, and marketing communities |
| Collaboration | Work with Sales, Product, RevOps, Finance & CRO to refine targeting & attribution |
| Reporting & Attribution | Connect paid media to commercial outcomes and maintain reporting clarity |
| Innovation | Stay ahead of platform updates, leverage AI/automation, and mentor the marketing team |
Requirements
Essential
✔ Proven hands-on experience managing Google Ads & LinkedIn Ads in B2B environments ✔ Track record of improving paid acquisition performance, targeting measurable growth ✔ Strong analytical skills:
- Experience with GA4 or similar tools (must-have)
- Proficiency with HubSpot or equivalent CRM ✔ Commercially driven — spotting inefficiencies and growth opportunities independently ✔ Clear communicator who can explain performance to non-marketing stakeholders ✔ Comfort with remote work and B2B sharetech/fintech (preferred but not required) ✔ Familiarity with AI tools in daily workflows ✔ Crisis-free attention to detail
Nice to Have
🔹 Experience in B2B Demand Generation or Account-Based Marketing (ABM) 🔹 Knowledge of attribution platforms (e.g., Dreamdata) 🔹 Background in fintech, SaaS, or regulated industries 🔹 Understanding of shares/share schemes, startup/scaleup environments 🔹 Budget management experience
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Culture Fit
Vestd thrives on: ✨ Startup energy — tackling diverse challenges with enthusiasm ✨ Adaptability — open to exceeding role expectations ✨ Colluctive innovation — driving continuous improvement ✨ Tech-ready — using tools to streamline processes
Why Join Vestd?
✅ Flexible, remote-first with occasional in-person get-togethers ✅ Fair pay + equity after qualifying period ✅ Monthly recognition program ✅ Home-working support (tech/equipment reimbursement) ✅ £1,000 personal development budget annually ✅ Private medical insurance (post-qualifying period) ✅ Annual team retreats (2x a year, may include overnight stays) ✅ 25+ days leave + 1 extra each year of service (max 5 days)
Equality, Diversity & Inclusion
We actively encourage applications from underrepresented groups, acknowledging transferable skills and perspectives.
"Men often apply when they meet 60% of a job’s criteria, while women and individuals from underrepresented backgrounds await 100%. We’d love to see you apply despite this."
We are committed to trust, fairness, and transparency.
Application Process
Rolling applications accepted (no end date). Stages typically include:
- Online application
- 20-minute screening call
- Task-based assignment
- 45-minute interview with hiring manager & team
- Team/culture interview
- CEO interview (30min)
All interviews are recorded for internal review only. Recordings are deleted post-hire.
Apply through our careers page to begin!
Note: This role requires primary eligibility for work in the UK.
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