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Responsibilities
Join our media team at TikTok, where creativity and data-driven strategies come together to drive impactful results. Our team is dedicated to leveraging media partnerships, cutting-edge technologies, and strategic insights to enhance TikTok’s presence and growth across multiple markets globally. We thrive on collaboration, innovation, and a relentless pursuit of excellence in everything we do.
As EMEA Paid Media Operations Lead, you will:
- Play a key role within the EMEA Paid Media team, supporting the delivery and operational excellence of paid media campaigns within marketing and our cross-function colleagues
- Can work autonomously, as well as collaboratively with teams across all levels. Support the development and continuous improvement of campaign operations processes, tools, and workflows
- Support your managers to continually review and suggest changes to tactics based on current performance and impact on campaign goals & OKRs. Act as a point of escalation and manage dynamic situations including campaign operation changes.
- Increase knowledge of different paid media functions in the team, providing market context and contributing to ‘what’s next’. Help develop the paid media department by being innovative and sharing knowledge and processes.
- Foster relationships with external suppliers from a strategic & project point of view.
- Partner with internal stakeholders to align campaign execution with the overarching paid media strategy
- Execute local media planning in alignment with global/local guidances. Secure media channels in collaboration with external agencies/partners, ensuring all marketing activations are relatable to targeted audiences and contribute to build brand trust
- Work closely with agency account managers, ensure that campaign ideas, strategies, and objectives are converted into tangible tasks. Liaise with local and global peers to share and implement planning principles
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Qualifications
Minimum Qualification(s):
- Significant working experience in media planning and buying both offline and online, familiar with local context and trends of media, including but not limited to TV, radio, magazines, and social media.
- Strong communication and coordination skills, familiarity with project management tools, methodologies, and best practices.
- Good business/data analytical and problem-solving abilities.
Preferred Qualification(s):
- Bachelor’s degree or above, preferably in marketing, advertising, technology, and/or media-related study.
- Working experience in agency and/or client-side preferred.
- Experience in campaign operations, media implementation, or performance optimization roles preferred.
- Intellectual curiosity and ready to learn new skills and knowledge.
- Global mindset and comfortable working with people from different cultural backgrounds.
- Be willing to roll up your sleeves, be resourceful, and help the team build from the ground up.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
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Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity, and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe, and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
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