Planit LGPM
Paid Media Operations Manager
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Company Description
Planit LGPM is an award-winning performance marketing agency with over 15 years of experience delivering bespoke, data-driven strategies that go beyond standard approaches. We partner with a diverse portfolio of clients, ranging from eCommerce brands to B2B and B2C lead generation businesses, helping them achieve measurable growth through intelligent, performance-led marketing.
Our expertise spans the full performance marketing ecosystem, including Paid Search, Paid Social, Affiliate Marketing, Direct Media, SEO, CRO, Content Marketing, AI Search, and Above-the-Line (ATL) and Below-the-Line (BTL) media planning and buying. By combining core advertising platforms with affiliate partnerships, emerging digital inventory and advanced analytics, we create tailored, full-funnel strategies that maximise efficiency, scale, and return on investment. We also leverage advanced audience research, insight, and media planning tools across the agency to inform every media planning and buying decision, ensuring campaigns are built on robust audience intelligence and data-driven insights.
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Role Description
The Paid Media Operations Manager is a full-time, on-site/hybrid role based in the London Area, United Kingdom. This role will support the setup, management, and optimisation of digital campaigns across PPC, Paid Social, and Programmatic channels. The successful candidate will be hands-on within platforms, helping to build campaigns, improve processes, and ensure campaigns are delivered accurately and efficiently.
Key Responsibilities
- Supporting campaign setup, tagging, trafficking, and platform configuration across PPC, Paid Social, and Programmatic channels.
- Monitoring campaign performance, assisting with reporting, and maintaining accurate data tracking.
- Managing budget tracking, forecasting, and billing checks to ensure accuracy.
- Comfortable with working with tools such as Google Tag Manager and Data Studio/Looker Studio to support tracking and reporting.
- Identifying operational inefficiencies and making recommendations to improve processes and how the team spends its time.
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The role will have a strong focus on Paid Search (60%), alongside Paid Social (30%) and Programmatic (10%), with exposure to areas such as holistic search strategy, AI search, and emerging platforms including ChatGPT.
The ideal candidate will be someone who wants to push ahead, bring ideas to the table, and continue developing within the agency. They should be comfortable attending industry events and sharing relevant insights back with the wider team and want to use AI to aid in driving improved efficiencies both for the agency and our clients. They will be responsible for supporting in managing more junior team members alongside the Operations Director and Head of Paid Media.
Qualifications & Experience
- A minimum of a 2:1 degree (or equivalent qualification).
- Preferably 4–5+ years' experience in digital marketing, with experience in a similar role.
- School-level qualifications will be required as part of the recruitment process.
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