Civica
Paid Media & Social Manager
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About Us
We’re Civica and we make software that helps deliver critical services for citizens all around the world. From local to state government, to education, to health and care, over 5,000 public bodies across the globe use our software to help provide critical services to over 100 million citizens.
Our aspiration is to be a GovTech champion everywhere we work around the globe, supporting the needs of citizens and those that serve them every day. Building on 21 years of continuous growth and success, we're at a pivotal point on our journey to realise that aspiration.
Why You Will Love This Opportunity as Social Media Manager at Civica
The Paid Media and Social Manager at Civica leads two core marketing functions: the hands-on management of paid digital media and the strategic development of the company’s social media presence. This role is responsible for planning, executing, optimising, and reporting on paid campaigns across multiple platforms.
Alongside paid media, the role drives the transformation of Civica’s social channels, particularly LinkedIn, into a high-performing B2B function. This includes shaping organic strategy, leading content programmes, building employee advocacy, and enhancing executive visibility.
Working closely with Brand, Content, and Campaign teams, the Paid Media and Social Manager ensures alignment across channels and reports into the Director of Marketing Channels, contributing to a cohesive and results-driven marketing approach.
What You Will Do to Be Successful in This Role
Responsibilities
- Own the planning, budget allocation, and hands-on execution of paid media campaigns across LinkedIn Ads, paid search, display, and other relevant digital channels, with accountability for spend efficiency, performance, and return on investment.
- Lead the strategic overhaul of Civica's LinkedIn presence and broader social channels, defining the channel strategy, content architecture, tone of voice application, and governance framework that will transform social from a passive broadcast function into an active pipeline and brand-building asset.
- Build and manage a structured organic social content programme across LinkedIn and other relevant platforms, working with Brand, Content, and Campaign teams to develop a consistent editorial calendar that reflects campaign priorities, product moments, and market-relevant thought leadership.
- Develop and run an employee advocacy programme and support the development of executive social media profiles, enabling Civica's senior leaders and subject matter experts to build credible personal presence on LinkedIn in a way that amplifies the company's positioning.
- Manage agency and platform relationships where relevant, acting as an informed and technically capable client.
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Requirements
- Proven hands-on experience managing paid media campaigns in a B2B environment, with direct in-platform experience across LinkedIn Campaign Manager, Google Ads, or equivalent channels.
- Strategic and executional capability in B2B social media, with specific experience overhauling or building LinkedIn channel presence, and a clear understanding of what drives organic reach, engagement, and community development.
- Analytically rigorous, with the ability to interpret paid media and social performance data, identify meaningful trends, and translate insight into optimisation decisions and clear stakeholder reporting.
- Proficient with social media management and analytics platforms, paid media reporting tools, and LinkedIn Campaign Manager, with the ability to operate these systems independently and extract actionable insight.
- Sound understanding of how paid media integrates with organic social, marketing automation, and CRM, and the ability to coordinate across teams to ensure consistent data flow, attribution, and campaign coherence.
We Want You to Bring Your Whole Self to Work
There is no such thing as the perfect candidate, so if you think you have what it takes but don't necessarily meet every single point on the list above, please still get in touch. We'd love to have a chat and see if you could be a great fit.
Why You'll Love Working with Us
As a company, we're passionate about what we do and the citizens we serve. If you, too, want to champion the use of technology in public services to improve outcomes for citizens and public sector organizations, then Civica is the right place for you. We will help you unlock the best version of yourself, achieve career growth, and make a real difference to people and communities.
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We know that when our people are happy, they work better and have greater job satisfaction. Here's what you can expect:
Time Off & Work-Life Balance
- 25 Days Annual Leave + bank holidays – plus the option to buy up to 10 extra days!
- Days of Difference – Up to 3 extra days off for volunteering.
Financial Well-being & Security
- Pension Contributions – 5% employer match to support your future.
- Income Protection – Up to 75% salary cover for long-term illness.
- Life Assurance – 4x salary tax-free lump sum.
- Critical Illness Cover – £25,000 lump sum (extendable to dependents).
Health & Perks
- Private Medical Insurance – Fast access to private healthcare.
- Health Cash Plan – Claim back physio, therapies & more.
- Dental Insurance – Cover for routine & emergency care.
- Electric Vehicle (EV) Scheme – A wide range of electric & hybrid vehicles.
- Affinity Groups – Join employee-led communities.
- Bounty Bonus – Refer a friend & get rewarded.
Diversity and Inclusion
At Civica, we are committed to building an inclusive and diverse workplace where everyone feels valued and supported. We believe that a variety of perspectives drives innovation and excellence, and we welcome applicants from all backgrounds, cultures, and experiences.
We are an equal opportunity employer. We do not discriminate based on race, ethnicity, religion, gender, sexual orientation, disability, age, or any other legally protected characteristic. Our recruitment process is designed to ensure fairness and transparency, so every candidate has an equal chance to contribute to our mission.
If you need any adjustments or accommodations to participate in our recruitment process, please let us know. We are here to support you.
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