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Paid Media Specialist
Introduction: Founded in 1875, our long history has been built on innovation, craftsmanship and above all, incredible talent. Born from the adventurous spirit of our founder, Arthur Lasenby Liberty, we remain true to our heritage. From our iconic prints to our beautifully curated Interior, Home and Crafting Collections, passion, vision and dynamism are part of our DNA, and that extends to our brilliant team who bring them to life.
Job Purpose: We are looking for a highly creative, organised, analytical and strategic-thinking Paid Media Specialist. This role involves managing the growth, execution and optimisation of Paid Social campaigns across Meta, TikTok, Pinterest and Reddit.
You will play a key role in driving revenue, profit and brand growth through these channels. As a hands-on specialist with strong analytical capabilities, you will focus on measurement, analysis and performance while collaborating closely with both internal and external stakeholders.
Key Responsibilities:
- Own the end-to-end planning, execution, optimisation and reporting of global Paid Social campaigns across Meta, TikTok, Pinterest and Reddit, driving performance across UK, US and ME markets.
- Partner with agencies to optimise campaigns, manage budgets, forecast KPIs and deliver against revenue, profit and brand objectives.
- Lead creative strategy and asset management across Paid Media, working closely with internal creative teams and external partners.
- Drive testing, experimentation and AI integration across campaign processes, CRO initiatives and audience, creative and campaign optimisation.
- Monitor channel performance through regular reporting and analytics, sharing actionable insights to inform future marketing and creative decisions.
- Build strong cross-functional relationships across Digital Marketing, Organic Social, Influencer, Trade and Creative teams to deliver a joined-up digital strategy.
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Knowledge, Skills & Experience:
- 3–5 years' experience in Paid Media or Digital Marketing, ideally within retail eCommerce or luxury.
- Hands-on experience across Meta Ads Manager, TikTok Ads Manager, Facebook Commerce Manager, GA4, Excel and Power BI.
- Strong analytical mindset with experience managing budgets, forecasting KPIs and using data to optimise campaign performance.
- Proven ability to manage agency relationships, creative delivery and cross-functional stakeholder engagement.
- Experience working with CRO initiatives, feed management and a continuous test-and-learn approach.
- Previous line management experience with excellent presentation, communication and organisational skills.
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About You:
- Passionate about digital marketing, emerging trends and continuous learning.
- Commercially minded, creative and driven by performance.
- Highly organised with strong attention to detail and the ability to manage multiple priorities.
- Proactive, solutions-focused and comfortable working in a fast-paced environment.
- Collaborative and confident building relationships across teams and with external partners.
- Self-motivated, adaptable and always looking for opportunities to improve and think bigger.
Liberty is proud to be an equal opportunities employer and opposes all forms of unlawful discrimination. We are committed to creating an environment where people from all backgrounds can thrive – bringing their unique perspectives, skills, and experience to everything we do.
We are dedicated to eliminating both conscious and unconscious bias from our practices. Our approach is grounded in respect, fairness, and consistency, ensuring that no one is treated less favourably based on gender, race, age, disability, sexual orientation, religion or belief, or any other protected characteristic.
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