Paid Media Specialist

Hello. We’re Teya.

Teya was founded on a simple belief: local businesses deserve better.

They are the cafés, restaurants, salons, shops, and entrepreneurs that bring character to our high streets, create jobs, and keep communities moving. Yet for too long, financial services has made life harder for them - with clunky tools, poor support, and complexity that gets in the way of running a business.

Teya exists to change that.

We’re building a financial platform for local businesses across Europe - one built around simple tools, thoughtful design, and real human support. Our Members rely on us to help them run their business with confidence, and that responsibility shapes the way we work.

We move fast. We care about quality. We stay close to the detail. And we believe great performance and genuine hospitality should go hand in hand.

If you want to build meaningful products, solve real problems, and make a genuine difference for local businesses, we’d love to hear from you.

Your Mission

We’re looking for a Paid Media Specialist to own the paid lead-generation engine that feeds our inside-sales funnel across our European markets. This is a builder role at the intersection of paid media and data: you’ll run the acquisition campaigns, build the analytics layer that measures them, and use that loop to drive qualified pipeline.

AI is central to how we work. We expect you to use AI to build reporting, design measurement approaches, and speed up analysis and creative/experimentation workflows — not as a novelty, but as a core part of how the role operates and scales.

You’ll sit close to both the platforms (Meta, Google) and the data (SQL, dashboards, funnel reporting), and you’ll be measured on how efficiently your work turns spend into qualified pipeline and onboarded merchants. We expect you to connect the full chain and to push the system toward the leads that actually convert to volume and value.

Responsibilities

• Own paid lead generation across Meta and Google: campaign structure, objectives, bidding strategy, audiences, and day-to-day optimisation, with lead generation as the primary objective.
• Build the analytics and measurement layer, and connect spend to outcomes.
• Write SQL from scratch to join campaign, CRM, and onboarding data; use AI to build reporting and design measurement approaches; and own the unit economics of acquisition (CPL, payback, LTV/CAC, ROAS) across the full funnel, using them to drive budget allocation decisions.
• Improve signal and integrations between data and ads platforms. Strengthen the flow of conversion signals into Meta and Google (e.g. value-based bidding, lead scoring, CAPI / Enhanced Conversions) and keep data and platform integrations clean and reliable.
• Optimise the conversion path. Improve landing pages, forms, and lead-capture flows, and ensure clean lead/CRM handoff (UTM/ad-name capture, field mapping, deduplication).
• Run experiments with rigour. Design and read A/B tests (creative, LP, bidding, lead-scoring) with proper methodology and statistical significance — and turn the results into decisions.
• Manage lead generation jointly with sales leaders across markets. Partner with the different country sales leaders in the markets we operate in — aligning on lead volume and quality targets, funnel definitions, feedback loops, and priorities so acquisition and sales stay tightly connected per market.