Cambridge Education Group
Paid Media Specialist
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What are we looking for?
We are seeking a results-driven Paid Media Specialist to lead the development, execution, and optimisation of campaigns promoting our organisation’s online programmes.
This role focuses on Meta (Facebook, Instagram) and LinkedIn campaigns, as your primary channels, with opportunities to work on TikTok and AI-driven advertising platforms with the goal of generating leads, and increasing brand awareness. The ideal candidate is proactive, data-driven, and comfortable leveraging AI-assisted tools to optimise campaigns and improve performance.
Please note that interviews for shortlisted candidates and any potential job offers may be in place before the application end date. We recommend that, if interested in any of the roles, you apply as soon as possible.
Key responsibilities:
Campaign Execution & Optimisation
- Plan, launch, and manage campaigns primarily on Meta and LinkedIn, and other digital platforms aligned with marketing objectives such as TikTok and AI ad platforms
- Write compelling ad copy and collaborate with the design team to create engaging creatives
- Collaborate with design to test ad creative and messaging for maximum engagement and conversion
Budget Management
- Assist the Paid Digital Marketing Manager and the Analytics team in monitoring and managing campaign budgets
- Provide insights and recommendations to optimise budget allocation and maximise ROI
- Track spend, forecast costs, and identify opportunities for cost efficiencies
Tracking & Performance Analysis
- Support the setup and optimisation of conversion tracking (Meta Pixel, LinkedIn Insight Tag) and CRM integration
- Monitor KPIs (CPL, CTR, CAC, conversions) and use analytics tools to identify trends and opportunities
- Analyse campaign performance across the funnel and provide data-driven recommendations for optimisation
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Person Specification:
Education
- Bachelor’s degree in Marketing, Business or related field
Experience
- Previous experience managing paid social campaigns (Meta, LinkedIn)
- In-depth knowledge of Meta and LinkedIn advertising platforms
- Experience assisting in budget monitoring and optimisation in collaboration with management
- Experience with emerging platforms like TikTok, AI-driven advertising platforms or other social media advertising is a plus
Skills
- Strong analytical skills; proficient in GA4, Excel, and CRM reporting
- Detail-oriented, highly organised, and capable of managing multiple campaigns simultaneously
- Proactive mindset, open to new ideas, and eager to learn and experiment
- Excellent communication and collaboration skills for cross-functional teamwork
- Attention to detail, eye for design, and a passion for delivering high-quality work
Please see attached job description for further job role information.
What does Cambridge Education Group do?
Cambridge Education Group is an international education provider that offers a range of services such as Pathway and Pre University Programs, Pre University Education, Preparatory education through foundations and master’s programmes, English Language courses, University application guidance along with creating Internship opportunities.
Why will you love working here?
Whether you work in one of our OnCampus or Managed Campus centres, in CEG Online supporting one of our many partner universities, or as part of one of our central service functions you will find a friendly, fast-paced and supportive work environment created by our diverse range of colleagues.
Employee Values
At Cambridge Education Group we believe that in living our values every single day we Achieve More for everyone around us, and in so doing makes it a great place to work.
- Expert – Each individual strives to demonstrate expertise in everything they do, from previous experiences or acquiring new, relevant skills and know-how. We are great at sharing our knowledge to help our students, fellow colleagues and partners Achieve More.
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Authentic – Our actions are taken, and decisions made, in line with our vision and mission; we trust everyone to do the right thing and deliver what they say they will through genuine, open and honest dialogue. We bring our whole selves to work, maximising our diversity to Achieve More.
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Innovative – We continually improve all aspects of what we do, being solution-focused to affect change on our path to Achieve More. All colleagues share their ideas, big and small, and are flexible to new practices, approaches and ways of working.
Benefits
- Perkbox (includes hundreds of discounts on brands)
- Employee Assistance Program (EAP) – giving caring and compassionate support to all staff, as well as a dedicated Mental Health Support Network.
- Private Medical
- Staff Discount on CEG Digital courses
- Mentoring scheme
- Enhanced annual leave entitlement
CEG is committed to safeguarding and promoting the welfare of children and vulnerable adults and expects all colleagues to share this commitment. All successful candidates will undergo background checks in the required countries. Where roles have direct contact with children, including all OnCampus centre-based roles, this will include ID, qualification and reference checks, criminal record checks including an Enhanced Disclosure (or equivalent) in line with safeguarding requirements and our Safeguarding and Prevent Policy (including Children Protection). Any offer of employment is subject to all checks being satisfactory. The Company also expects all colleagues to share the Company’s commitment to Equal Opportunities within the workplace.
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