The Dubs Agency
Paid Media Strategist
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Paid Media Strategist
About the Role
This is an exciting opportunity for an experienced paid media professional who combines strategic thinking with hands-on platform expertise.
We're looking for someone who enjoys getting into the detail of campaign delivery, but whose real strength lies in developing effective paid media strategies and challenging to help clients achieve better outcomes.
You'll work across a range of financial services clients, including B2B, B2C, and asset management brands, planning, launching, and optimising campaigns across search and paid social. While you'll be hands-on with platforms like Google Ads, Meta, and LinkedIn, this isn't just an activation role. We're looking for someone who can think commercially, spot opportunities, and confidently turn performance data into strategic recommendations.
Working closely with the Paid Media Manager, you'll help shape campaign strategy, contribute to new business opportunities, and play a key role in developing our paid media offering.
This is a client-facing role, so you'll be confident leading and presenting in meetings, both in person and virtually, to build relationships with senior stakeholders.
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Responsibilities
- Develop paid media strategies across a portfolio of clients
- Translate client briefs into effective multi-channel paid media plans
- Identify opportunities beyond core platform advertising, including publisher partnerships, sponsorships, and broader digital media activity
- Build and manage campaigns across Google Ads, LinkedIn, and Meta
- Produce insightful reporting that goes beyond performance metrics to inform future strategy
- Support pitches and media planning for prospective clients
- Stay ahead of platform developments and proactively identify new opportunities for clients
Skills and Experience
- At least 3 to 4 years' experience in paid media, either agency or client side
- Proven experience developing paid media strategies, not just campaign execution
- Strong knowledge of Google Ads, LinkedIn, and Meta advertising platforms
- Experience planning integrated paid media campaigns across multiple channels
- Experience identifying wider media opportunities, such as sponsorships, publisher partnerships, or third-party advertising solutions
- Experience using reporting platforms such as Looker Studio
- Ability to interpret data and confidently present recommendations to clients
- Experience managing client relationships and presenting to stakeholders
- Strong organisational skills with the ability to manage multiple priorities
- Experience within financial services is desirable
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Success in this role isn't measured simply by launching campaigns, but by the quality of your thinking and the value you bring to clients.
Benefits
If you have what it takes, you'll be joining a friendly and award-winning agency where you'll have the opportunity to make a genuine impact on both clients and the wider business.
In return, we offer:
- Remote working
- Competitive salary
- Company pension contributions
- 20 days annual leave, plus public holidays
- An additional day off for your birthday
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