Protein Works
Paid Performance Optimisation Executive
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Paid Performance Optimisation Executive
Protein Works is a brand people genuinely love - strong retention, engaged community, and product quality that earns trust. We want someone to add fuel to that fire! The business is investing in paid performance as a core growth lever, and this role has real visibility and influence. This role supports paid performance across key acquisition channels - with a particular focus on TikTok and Meta - driving efficient new customer acquisition while protecting contribution margin.
You'll sit at the intersection of creative and performance, working with data daily and testing constantly. Success here means growing revenue without letting CAC creep, and building a paid channel that scales predictably.
What You'll Own
Support and develop to lead our TikTok Ads end-to-end: strategy, creative briefing, audience build, bidding, and performance reporting Drive new customer acquisition across Meta and TikTok within CAC and ROAS targets set against contribution margin Support delivery of a structured testing cadence across creatives, hooks, formats, and audiences - turning learnings into repeatable wins Manage daily budget pacing and optimisation across campaigns to maximise efficiency and volume Brief creative assets rooted in performance data - you understand what works and can articulate why to the content team Own weekly performance reporting with clear commentary on what's driving results and what changes you're making Monitor competitor activity and platform trends - particularly on TikTok - and bring relevant insights back to the team
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What Success Looks Like
CAC and ROAS remain within target as spend scales TikTok becomes a material acquisition channel within 6 months A clear testing framework is in place with documented learnings that inform creative and strategy Weekly reporting is proactive, not reactive - flagging issues before they become problems You're briefing creative that is grounded in data, not gut feel
Skills & Experience
Must-Have
1 year hands-on paid social experience (Meta essential) Demonstrable TikTok Ads experience - you've managed campaigns and can talk through results Comfortable with performance metrics: CAC, ROAS, CPM, CTR, contribution margin Experience briefing creative assets and understanding the link between creative and performance Analytical - you live in dashboards and know how to translate data into action DTC or e-commerce background
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Nice-to-Have
Experience in health, nutrition, or FMCG Exposure to Google Ads or Shopping Familiarity with attribution tools Experience with A/B testing frameworks
Behaviours & Traits
Owns outcomes, not just outputs - if CAC is drifting, you're already on it Tests with intent - structured, hypothesis-led, not random experimentation Moves fast but doesn't cut corners on analysis Commercially minded - understands that revenue without margin isn't success Proactively communicates; doesn't wait to be asked for updates Curious about platform changes, creative trends, and what competitors are doing
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