WPP Media
Paid Search Account Director
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About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
1262 - Paid Search Account Director - UK
Role Summary and Impact
Wavemaker positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together.
About the role
As a Paid Search Account Director, you will be responsible for the coordination and delivery of your account(s) across paid search campaigns whilst operating as the main campaign point of contact for your clients.
- Managing several Account Executives and Account Managers including your team in the Global Hub, who are a core part of your line management.
- Ensuring effective management of projects to brief, schedule and budget.
- Delivering world class paid search accounts which exceed client’s expectations.
- Overseeing, as appropriate, the performance of Account Executives and Account Managers in your team.
- Training your team and others across the department. Ensuring the department’s knowledge & expertise continues to develop.
- Playing an active role in recruitment and interviewing processes to build strong teams.
- Leading by example to motivate and encourage.
- Using 3rd and 1st party tools and tech effectively across your client set.
- Helping to drive process automation through adoption of scripts and efficient ways of working.
- Maximizing operational efficiencies whilst identifying opportunities for process improvement.
- Taking ownership of operations in your team, proactively suggesting ways to resolve and eliminate issues.
- Leading on application and adherence to all areas of paid search activation finance processes.
- Fostering a good working relationship across all clients & suppliers to direct flawless execution of plans.
- Ensuring service level agreements are aligned with all relevant stakeholders and that all deadlines are met.
- Being an active member of the Paid Search community.
- Developing strong relationships with your client and key suppliers.
- Advising internal and external stakeholders around paid search and industry trends.
- Demonstrating expert knowledge of the client’s industry and competitive environment.
- Taking responsibility & directing paid search performance and your wider team’s deliverables.
- Contributing to the development of strategic revenue and service opportunities.
- Executing a ‘fearless growth’ mindset in your team.
- Measuring for success through no account errors, accounts never going offline, improved performance, timely completion of tasks & projects, client feedback, effective communication, team development, increased utilization of the Global Hub, and overall progress against the Wavemaker Way for Paid Search.
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Skills and Experience
We are looking for candidates who are self-starters, want to succeed and have a desire to push the boundaries. Passionate about digital marketing, specifically Paid Search and Cross-Platform campaign formats (e.g. Performance Max, Microsoft Audience Network etc.).
It’s essential that you have:
- Experience line managing people, their development and workload. Ability to lead and manage hybrid teams in different markets.
- Ability to communicate effectively.
- Ability to make the complex, simple. Excellent storytelling skills.
- Expert Paid Search knowledge and experience, with up-to-date certifications (Google Ads and Microsoft Ads).
- Excellent knowledge of bid management and core PPC technology platforms (Google Analytics, GMP platform, SA360, Adobe for example).
- Excellent data analysis skills and understanding of the strategic & tactical application of paid search and digital marketing.
- Expert Microsoft Office skills which include Excel & PowerPoint.
- Experience in Google Data Studio or similar reporting platforms.
- Operationally proficient with excellent project management skills. Ability to manage multiple tasks at once.
- Proactive; confident to question the status quo.
- Immaculate attention to detail.
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Life at WPP Media & Benefits
Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.
We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.
Please note this is a UK based role and requires individuals to have the right to work in this location.
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While we appreciate all applications received, only those candidates selected for an interview will be contacted.
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