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Paid Search Account Manager
About WPP Media
WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients, and communities.
WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth.
About Mindshare: A Leading WPP Media Brand
Mindshare delivers Good Growth for its clients. As "Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach:
- Creates more meaningful connections with consumers
- Increases consumer trust in the brand
- Delivers better outcomes for all stakeholders
Role Summary and Impact
We are a team of approximately 17 people, split across onshore and offshore, working on a broad mix of clients including: Petplan, LV, Allianz Engineering, The Observer, First Group (Avanti West Coast, GWR and SWR), KFC, Liquid IV, M&S, Mazda, TNZ, Unilever, and YBS.
We are now looking for a new Paid Search Account Manager to join the growing Paid Search team based in London, working on the Petplan account.
Intro to the Role
As a Paid Search Account Manager, you will be responsible for owning the day-to-day execution of all elements of paid search activity for Petplan, employing strong platform knowledge and supplier relationships to deliver:
- Flawless testing
- Media plans
- Optimisation
- Analysis
Petplan is the UK's leading pet insurer, and search is a critical channel for reaching pet owners at the moment they are looking for cover. Your work has a direct impact on business performance.
The role involves:
- Managing one or several juniors
- Ensuring successful execution of client deliverables
- Exceeding the client’s expectations
While the focus is on Petplan, you will also support the wider Allianz account when necessary, acting as a key point of contact.
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Key Responsibilities
Campaign Management
- Effectively manage search accounts, ensuring ongoing and timely optimisation is delivered.
- Proactively identify tactical and strategic optimisation opportunities and forecast performance.
- Collaborate with the AD (Account Director) to devise and deliver campaign strategy.
- Take responsibility for client or team deliverables, such as performance commentary or weekly reporting.
- Guide junior team members on effective execution.
- Ensure adherence to paid search channel best practices for clients and contribute to search best practice development.
Client and Partner Management
- Develop strong relationships with clients and key suppliers.
- Lead team communications with stakeholders. Have expert knowledge of client and agency structures.
- Foster solid relationships across all client teams for seamless plan execution and build rapport.
- Serve as a trusted advisor with deep knowledge of the pet insurance and wider financial services sector.
- Identify strategic issues, raise questions, and help stakeholders explore and understand their business challenges.
People Management
- Lead motivational management, setting an example for juniors while providing feedback and recognition.
- Delegate and manage workloads across juniors, including offshore colleagues, while supporting planning teams.
- Assist with recruitment (interviews, ambassador role) for immediate and wider teams.
Operational Excellence
- Implement technology and processes for maximised efficiency.
- Identify areas for process improvement and provide recommendations.
- Take ownership of issues, proactively offering resolutions and preventing future recurrence.
- Contribute to strategic revenue and services opportunities.
Skills and Experience
Core Values
At WPP Media, we live by shared core values:
- Be Extraordinary by leading collectively to inspire transformational creativity.
- Create an Open environment by balancing people and client experiences and cultivating trust.
- Lead Optimistically by championing growth and development to mobilise the enterprise.
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About You:
| Key Requirement | Details |
|---|---|
| Paid Search Expertise | Current dated certifications, deep knowledge of bid management, core PPC technology, data analysis, and strategic/tactical paid search and digital marketing application. |
| Platforms & Tools | Hands-on experience with Google Ads and Microsoft Ads. Proficiency in SA360 for bid management, reporting, and Looker Studio (formerly Data Studio) for building dashboards. |
| Campaign Types | Confident planning and running newer formats like Demand Gen, YouTube. Capable of driving both performance and reach. |
| Holistic Search | Understanding of organic and SEO alignment to maximise SERP outcomes. |
| Innovation & Leadership | Lead and promote continuous innovation and test-and-learn opportunities. |
| Team Leadership | Motivate and drive team performance towards continuous improvement. |
| Communication | Strong ability to communicate effectively across diverse backgrounds, cultures, and countries. |
Life at WPP Media & Benefits
Investment in Employees
- Support our teams to thrive: access to global networks, professional development, and cutting-edge marketing perspectives.
- Employee resource groups, in-office events (team wins, thought leadership, celebrations) to foster camaraderie.
- Competitive benefits:
- Medical, group retirement, vision, and dental insurance
- Significant paid time off
- Partner discounts
- Employee mental health awareness days
Diversity & Inclusion
- Equal opportunity employer: No discrimination based on personal characteristics.
- Commitment to fostering a culture of respect where everyone belongs and has equal career progression opportunities.
Hybrid Work Policy
- Hybrid approach: Teams in the office 4 days a week.
- Flexibility available — discuss accommodations during interviews.
Eligibility Requirement
- This is a UK-based role (must have the right to work in the UK).
Note:
- Please read Privacy Notice for how we handle your data.
- Only shortlisted candidates will receive interview invitations.
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