How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Paid Search Account Manager
Paid Search Account Manager – London (Petplan Account)
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships—united by our pioneering agentic marketing platform, WPP Open—we help clients navigate change, capture opportunity, and deliver transformational growth.
[WPP Media] is WPP’s AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information: wppmedia.com.
WPP Media is WPP’s global media collective, uniting the best platforms, people, and partners to create limitless opportunities for growth.
About Mindshare: A Leading WPP Media Brand
We are "Growth Architects," driving Good Growth—media used with intentionality to create meaningful connections and deliver better outcomes for people, planet, and business.
Role Summary and Impact
This role focuses on managing the Petplan account—the UK’s leading pet insurer—with the option to support wider Allianz needs. As a Paid Search Account Manager, you will:
- Own the end-to-end execution of paid search strategy, optimisation, and analysis for Petplan.
- Lead a small team (1–3** juniors**), including offshore colleagues, ensuring high-performance execution.
- Support the Allianz account as a key point of contact.
Introduction to the Role
Petplan relies on paid search to reach pet owners at the critical decision-making moment, making your work directly impactful on business performance.
Key Responsibilities
🔹 Campaign Management
- Manage designated paid search accounts (Petplan and occasional Allianz support), ensuring tactical and strategic optimisations are executed efficiently.
- Collaborate with the account director (AD) to devise and translate campaign strategy into actionable plans.
- Take ownership of client reporting, performance commentary, and deliverables, guiding junior teams in execution.
- Stay current with paid search best practices and contribute to broader agency improvement.
- Proactively manage forecasting, testing, and analysis.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
🔹 Client and Partner Management
- Develop strong relationships with Petplan stakeholders and key suppliers.
- Build trust as a trusted advisor, fostering smooth collaboration across teams.
- Deep knowledge of pet insurance and financial services to guide strategic decisions.
- Identify and raise business challenges to help stakeholders uncover opportunities.
🔹 People Management
- Motivate and coach junior team members, providing feedback and mentorship.
- Assign and balance workloads, including offshore collaboration when needed.
- Assist in recruitment (interviews, ambassadorial duties) and onboarding.
- Support the wider team’s growth and understanding of paid search value.
🔹 Operational Excellence
- Leverage available technology and processes to drive efficiency and innovation.
- Proactively resolve issues and prevent recurrence.
- Identify and pursue new revenue and service opportunities.
Skills & Experience
**📌 Custom Essentials
We thrive on the culture and capability of our teams. This role demands alignment with WPP Media’s core values:
🔸 "Be Extraordinary": Lead collectively to inspire transformational creativity. 🔸 "Create Open": Balance people and client needs through trust and transparency. 🔸 "Lead Optimistically": Champion growth and development to mobilise the enterprise.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
✅ Required Expertise
- Proven paid search expertise, with current certifications (Google Ads, Microsoft Ads certified strongly recommended).
- Hands-on experience in:
- Bid management (SA360).
- Data analysis across Google Ads and Microsoft Ads.
- Looker Studio (formerly Data Studio) for customised dashboards.
- Ability to manage Demand Gen and YouTube campaigns to drive performance and reach.
- Understands holistic search strategies, collaborating closely with organic and SEO teams.
- Drives innovation, testing, and continuous learning for clients and the team.
- Strong ability to communicate across diverse cultures and hierarchies.
💡 Ideal Traits
- Results-driven mindset with a focus on business impact.
- Thrives in a hybrid work environment, ensuring seamless collaboration.
Life at WPP Media & Benefits
At WPP Media, we invest in people and talent to fuel exceptional work. You’ll:
✔) Grow & Network: Access global WPP relationships, learning ecosystems, and employee resource groups. ✔) Reward & Wellbeing: Competitive benefits, including medical, dental, retirement plans, mental health support, flexible time off, and preferential discounts. ✔) Flexibility: Hybrid approach (offices 4–5 days/week) with potential for customised accommodations discussed in interview.
We are an equal opportunity employer—warmly encouraging applications from diverse backgrounds while fostering a belonging culture.
⚠️ Location: UK-based role requiring right-to-work status.
For more info, visit: wppmedia.com
LI-Promoted
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location