The Media Network
Paid Search Manager
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Paid Search Manager
Paid Search Manager
Reports to: Managing Director Department: Paid Media / Performance Location: North East UK – 3 days in office Contract: Full-time, permanent
About Us
The Media Network is a full-service, independent media agency delivering connected, multichannel strategies that help ambitious brands grow. We plan and buy campaigns across:
- Paid search and social
- Amazon Ads
- TV and video-on-demand (VOD)
- Radio
- Podcasts
- Connected TV
- Programmatic
Supported by our in-house creative team, we ensure every channel works seamlessly for maximum impact.
As official partners of: Google Ads, Meta, Microsoft Advertising, Amazon Ads, TikTok, LinkedIn and Pinterest, we combine platform expertise with independent thinking to deliver exceptional results. We’re also proud members of the Institute of Practitioners in Advertising (IPA). With strategy, media and creative under one roof, our teams collaborate from day one to deliver integrated campaigns that make a difference.
The Role
As our digital offering continues to grow, we’re looking for a Paid Search Manager to help shape the next phase of our journey. The role involves:
- Taking ownership of the strategy, planning and delivery of paid search campaigns across a diverse portfolio of clients.
- Growing and developing our paid search offering.
- A hands-on role with opportunities to build and mentor a growing team, including recruitment, talent development, and establishing best practices.
- Connecting measurement, audience insights and media activation with analytics and AV specialists to deliver high-performing, integrated campaigns across multiple platforms.
Key Responsibilities
Strategy & Campaign Management
- Own the paid search strategy across a portfolio of client accounts (planning, forecasting, execution, optimisation).
- Build, manage, and optimise campaigns across:
- Google Ads (Search, Shopping, Performance Max, Demand Gen)
- Microsoft Ads (Bing)
- Amazon Ads
- Manage and optimise product feeds using feed-management platforms.
- Optimise budgets and bidding strategies to meet client KPIs, balancing efficiency with growth.
- Conduct:
- Keyword research
- Audience planning
- Ad copywriting
- Landing-page recommendations
- Use analytics and attribution tools to measure performance and inform decisions.
- Help optimise Meta (Facebook/Instagram) social campaigns.
- Audit paid search accounts and contribute to new business pitches.
- Stay updated on platform changes, automation and industry trends, sharing insights.
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Team Building & Development
- Take ownership of growing the paid search team.
- Recruitment involvement—contribute to job specs, review candidates, and interview.
- Onboard, coach, and develop team members, building expertise and career progression.
- Help shape ways of working, processes and best-practice documentation.
Client & Commercial
- Be a senior point of contact for clients:
- Present strategy, performance, and recommendations.
- Build and nurture trusted client relationships.
- Proactively identify opportunities to grow accounts.
- Contribute to new business pitches and proposals.
- Ensure accurate reporting, billing, and budget reconciliation across accounts.
Essential Skills & Experience
- Minimum 4 years’ experience in managing paid media campaigns.
- Advanced expertise in Google Ads and Microsoft Advertising (Bing).
- Intermediate expertise in Meta Ads Manager.
- Proven ability to activate, optimise, and scale high-performing campaigns.
- Strong experience with feed-management platforms (DataFeedWatch, Channable, or equivalents) for Shopping/PMax.
- Exceptional strategic thinking paired with hands-on execution.
- Analytical rigor—interpret data and provide commercial recommendations.
- Experience managing significant advertising budgets.
- Understanding of attribution, conversion tracking, GA4, and reporting.
- Experience in client pitches and new business proposals.
- outstanding communication and stakeholder management skills.
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Desirable Experience
An advantage would be experience with:
- Paid social (TikTok, LinkedIn, Pinterest).
- Amazon Ads.
- Programmatic advertising (DV360, The Trade Desk, StackAdapt).
- Multi-touch attribution and marketing-measurement platforms (Triple Whale, Northbeam).
- AI tools (e.g. Claude) for campaign analysis, ad copywriting, reporting.
- Looker Studio/Tableau.
- Google Tag Manager and advanced tracking.
Growth & Progression
This role offers real career advancement:
- Lead the paid search function, defining strategy, processes, best practice.
- Build a team from the ground up, progressing to Head of Paid Search or Head of Performance.
- Expand beyond paid search to include:
- Paid social
- Amazon
- Programmatic
- retail media
- Take on greater client/commercial ownership (influence client acquisition).
- Access training, certifications, and ongoing development.
Why Join The Media Network?
We offer:
- Independence and agility—no bureaucracy; your voice matters.
- Multi-channel focus—paid search sits within:
- TV/VOD
- Audio (radio/podcasts)
- Programmatic Develop your skills well beyond a single channel.
- Hybrid working—flexible mixture of office and home.
- Variety: diverse, interesting client work that keeps skills sharp.
- Growth: opportuntity to build and lead the paid search function.
- A supportive, friendly team with regular social events.
Package
- Competitive salary (dependent on experience).
- Holiday allowance, pension, hybrid options, training/upskilling.
A full selection will be shared in interviews.
Equal-opportunities employer. Adjustments for the recruitment process? Please let us know.
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