Jobgether
Paid Search Specialist (Google Ads)
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Paid Search Specialist (Google Ads) – Remote (UK-Based)
Listed in partnership with a UK-based employer
About the Role
This remote role is focused on driving high-quality lead generation for B2B clients across North America through performance-driven Google Ads campaigns.
You will manage multiple client accounts, optimizing campaigns for measurable business outcomes—not vanity metrics. This position requires hands-on expertise in Google Ads, Microsoft Ads (Bing), and occasional support for Meta Ads.
Ideal for a data-driven marketer who thrives in fast-paced agency environments, this role emphasizes AI-enhanced strategies and collaboration with cross-functional teams to scale clients efficiently.
Key Accountabilities
- Manage and optimise 20–30 Google Ads accounts for B2B clients, ensuring qualified leads and strong ROI.
- Build and maintain Search, Performance Max, Display, and Remarketing campaigns aligned with client acquisition goals.
- Manage Microsoft Ads (Bing) campaigns and support Meta Ads as needed.
- Conduct keyword research, audience segmentation, and competitor analysis to uncover growth opportunities.
- Write and refine conversion-focused ad copy, leveraging AI tools and collaboration with content teams.
- Continuously optimise campaigns via bid adjustments, budget allocation, A/B testing, and search term analysis.
- Collaborate with Customer Success, SEO, and design teams to align paid campaigns with broader marketing strategies.
- Deliver monthly performance reports with insights, recommendations, and actionable improvement strategies.
- Identify ways to enhance lead quality, conversion rates, and account growth.
- Stay updated on Google Ads features, AI-driven tools, and evolving paid media best practices.
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Requirements
- 2–5 years of hands-on experience in Google Ads campaigns, preferably in a digital marketing agency.
- Proven capability to manage 20+ client accounts simultaneously in a fast-paced, performance-driven setting.
- Expertise in Google Ads and Microsoft Ads (Bing Ads), including setup, optimisation, and scaling.
- Meta Ads experience is a strong plus for cross-channel campaign execution.
- Strong understanding of B2B lead generation strategies for service businesses.
- Proficiency in keyword research, bidding strategies, conversion tracking, and campaign optimisation.
- Knowledge of Google Analytics 4, Google Tag Manager, and Looker Studio for performance measurement and reporting.
- Excellent analytical thinking, communication, and time management across multiple accounts.
- Familiarity with AI tools (e.g., ChatGPT, Gemini) for campaign optimisation is beneficial.
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Benefits
- Fully remote role with structured hours (IST 1:00 PM – 10:00 PM).
- Opportunity to handle high-impact campaigns for North American B2B clients.
- AI-first marketing environment focused on innovation and performance-driven strategies.
- Collaborative culture with SEO, content, design, and analytics specialists.
- Continuous learning in paid media, automation, and AI-enhanced marketing.
- Work on campaigns where results directly impact client business growth.
- Flexible and modern agency environment encouraging experimentation & optimisation.
How Jobgether Works
Our AI-powered matching system ensures your application is quickly and fairly evaluated against the role’s core requirements. Top candidates are shortlisted and sent directly to the hiring company, who handles interviews and next steps.
Data Privacy Notice: By applying, you consent to Jobgether processing your personal data (for GDPR compliance) to assess your candidacy. You retain rights to access, correct, or delete your data.
Apply to join this performance-focused marketing team! 🚀
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