Wolverine Worldwide
Paid Social & Display Manager - Sweaty Betty
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About Us
We burst onto the scene as the OGs of female-first activewear back in 1998. And since then, we’ve been on a global mission to empower women through fitness and beyond. By uniting a global community of women – our sisterhood – together we encourage one another to embrace our bodies and everything we can do with them. Our sisterhood treats every day like it’s made for moving, and we’re always pushing to do better too. Like using responsibly sourced materials, launching our first-ever FemTech collection – designed to keep you moving through menstruation, maternity and menopause – and supporting girls from all backgrounds to get into sport through our Sweaty Betty Foundation.
This is an exciting opportunity to join us as a Paid Social and Display Manager as we continue our mission to empower women through fitness and beyond. You in?
Our Values
- WE REALLY CARE
- FIRST, BEST, BRAVEST
- OUR STRENGTH IS IN EACH OTHER
- STAND UP, SPEAK UP, SHOUT OUT
About the Role
In this role, you will lead the regional strategy and day-to-day management of Sweaty Betty’s Paid Social and Display channels, working closely with ecommerce, brand, creative, analytics, and trade teams to deliver best-in-class campaigns that drive both immediate commercial results and long-term brand affinity.
- Oversee budget allocation across platforms in partnership with the wider Digital and Finance teams.
- Act as the key link between Paid Media and Creative, ensuring campaign messaging is aligned and performance insights are shared effectively.
- Present innovative ideas and strategic recommendations to senior stakeholders across the business.
- Manage and develop two direct reports.
- Regularly report on channel performance.
- Drive innovation across the Paid Social and Display strategy through a robust test-and-learn approach, exploring new partners, technologies, and opportunities in collaboration with key internal teams.
What We Are Looking For
- Expert experience managing, executing, and delivering campaigns across Paid Social, Video & Display.
- Experience creating and implementing social strategies and executing testing plans/roadmaps.
- Proven experience identifying and activating platform innovations through Alpha / Beta adoption.
- Strong knowledge of managing performance-led campaigns and a detailed understanding of the Facebook pixel.
- An analytical, data-driven methodology to building strategy and mapping out clear KPIs for biddable success that align with business growth and CPA/CAC targets - thinking long-term, while also being able to react quickly to changes in trade and the digital landscape.
- Ability to present results and recommendations to multiple stakeholders clearly and concisely.
- Deep understanding of optimization levers and proven ability to maximize performance.
- Previous experience managing campaigns with large budgets and across multiple markets.
- Excellent attention to detail, both in campaign set up / QA’ing and reporting.
- Comprehensive understanding of, and experience working across, both commonplace and emerging social media, video, and display marketing channels.
- A strong team leader with the ability to drive, inspire, and motivate a team by providing clear developmental goals, positivity, and a depth of biddable knowledge.
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The Must Haves
- 5+ years’ experience leading biddable strategy for relevant ecommerce retail brands either in-house or through an agency.
- 100% fluent within the META platform including campaign structure, QA, reporting, analysis, feed & pixel technical set up.
- Experience managing large budgets, line managing specialist teams, and building bespoke regional first strategies.
About Wolverine World Wide, Inc.
Wolverine World Wide, Inc. (NYSE: WWW) is a global footwear and apparel company driven by a vision to Make. Every Day. Better. Founded in 1883, the Company builds and grows iconic brands including Merrell®, Saucony®, Wolverine®, Sweaty Betty®, Chaco®, Hush Puppies®, Stride Rite®, HYTEST®, and Bates®, along with footwear licenses for Cat® and Harley-Davidson®. Headquartered in Rockford, Michigan, the Company’s products are sold in approximately 170 countries and territories worldwide. For more information, visit www.wolverineworldwide.com.
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In 2025, the Company was recognized by Footwear News as Company of the Year, by Forbes as one of America’s Dream Employers, America’s Best Employers for Women, and America’s Best Employers for Company Culture, and by Inspiring Workplaces as one of the Most Inspiring Workplaces Globally. Wolverine Worldwide is a Certified™ Great Place To Work®.
Our DEI Commitment
We are working to create a culture and team that represents our mission of empowerment. We want to celebrate our diversity, embody inclusion, and create an equitable business. This means doing more and working harder to make the long-lasting changes necessary. We care about our people, our community, and the world. We want to stand up for what we believe in and give our people a platform to use their voice. To actively listen and learn from what they have to say. This involves focusing on learning, development, and progression across the business. Being clear on the responsibilities we hold each other and to our community. It also means being committed to equal employment opportunities. Ensuring we consider ALL applicants for jobs and working harder to make our job advertising more inclusive.
Our DEI mission is "to embed diversity, equity, and inclusion at the heart of our business. To create a culture of belonging that empowers everyone to be their best authentic self. We commit to celebrating different perspectives and to continuously learning, developing, and challenging ourselves and our partners."
We know we're on a journey. And far from perfect. But we want to be a part of the solution to the problem. It might not be comfortable or straightforward. But if we weren't up for doing the hard work and breaking the mould, we wouldn't be Sweaty Betty. We are committed to working across our business and with our DEI committee & DEI Collective to be champions, allies, and inclusive, always. Because when we say all, we mean it.
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