Herd Digital
Paid Social Manager - #3629272
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Job Title: Paid Social Manager
Location: London (Hybrid, flexible)
Salary: £35,000 - £40,000
The Company
This is a fast-growing, modern digital organisation working across performance marketing, creative, and technology. The business is built on a high-performance mindset, with a simple belief: the best ideas win when they are backed by data, speed, and ambition. Everything is focused on outcomes rather than hierarchy or unnecessary processes.
- You’ll be joining a team that moves quickly, thinks commercially, and is always looking for ways to improve. Testing and optimisation are part of everyday decision-making, and if something can be improved, it will be explored and acted on.
- There is a strong culture of ownership and trust. You’ll be given real responsibility, encouraged to challenge thinking, and supported to make an impact without unnecessary layers of approval. People who thrive here tend to be proactive, independent, and comfortable being accountable for results.
- Although this role has a strong Paid Social focus, you’ll also gain valuable exposure to wider media strategy across channels including PPC, Programmatic, TV, Radio, and other digital and offline media. You’ll work alongside specialists across the business, giving you the opportunity to broaden your commercial understanding and contribute to truly integrated campaign planning.
- The culture is ambitious and high-energy, but also balanced and supportive. High performance is rewarded through a generous bonus structure, profit share scheme, and additional incentives that reflect contribution and impact.
- Outside of the day-to-day, the business invests heavily in its people and culture, with regular socials, team experiences, and annual international trips to destinations such as Barcelona, New York, and Rome.
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The Role
As a Paid Social Manager, you will take ownership of high-performing Paid Social campaigns, driving performance across key client accounts while contributing to broader cross-channel media strategy.
Day-to-day responsibilities
- Lead the strategy, execution, and optimisation of Paid Social campaigns across platforms such as Meta, TikTok, LinkedIn, Pinterest, and Snapchat.
- Take full ownership of campaigns from planning through to reporting and performance analysis.
- Work collaboratively with channel specialists to contribute to integrated media strategies across PPC, Programmatic, TV, Radio, and other channels.
- Deliver clear, insightful reporting and confidently present performance results to stakeholders.
- Build strong, long-term stakeholder relationships and act as a trusted advisor on Paid Social performance.
- Support and mentor junior team members, helping to develop overall team capability and output.
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Skills & Experience
- Proven hands-on experience running and scaling Paid Social campaigns in a performance-focused role.
- Strong experience across platforms including Meta, TikTok, LinkedIn, Pinterest, and/or Snapchat.
- Agency experience is helpful, but not essential - what matters most is impact and taking ownership.
- Confident communicator who can turn data into clear, simple insights for different stakeholders.
- Strong track record of improving campaign performance through optimisation and good decision-making.
- Comfortable working in fast-paced environments where you are expected to take responsibility and deliver results.
Benefits and Perks
- Hybrid working with modern London HQ access.
- Flexible hours (8am-10am start window).
- Generous bonus + quarterly profit share.
- Commission for referrals, cross-sell and upsell.
- 25 days holiday + birthday off (up to 30 with tenure).
- Annual international company trip.
- Monthly socials and rooftop events.
- Culture Credits monthly wellbeing budget.
- EU travel opportunities for client meetings and events.
JOB ID: #3629272
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