Soar With Us
Paid Social Manager
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Paid Social | Meta & TikTok Advertising Manager
Reports to: Senior Paid Social Manager
About The Role
At Launch With Us, we drive profitable growth for DTC brands through high-performance paid social marketing and creative-led strategies. We’re focused on outcomes over vanity metrics, delivering profitable customer acquisition, stronger retention, and scalable growth—all while managing over £10M+ in annual paid media spend across Meta and TikTok for brands like Lucky Saint, Fem Fuelz, Butter & Crust, Four Five, and Aromatherapy Associates.
We’re a fast-moving, commercially driven team where ownership is key—you drive execution, solve problems, and lead growth. If you love performance marketing, thrive in a fast-paced environment, and want to develop into a strategic growth leader, this role is for you.
What You’ll Be Doing
As Paid Social Manager, you’ll take full responsibility for campaign execution, optimisation, and performance analysis across a diverse portfolio of DTC brands.
Key responsibilities include:
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Campaign Management & Optimisation
- Execute, optimise, and scale high-performance campaigns on Meta and TikTok—from prospecting to retention.
- Ensure cost efficiency by balancing spend allocation, CAC, ROAS, and MER.
- Identify and act on performance opportunities proactively (not reactively).
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Performance Analysis & Reporting
- Srcutinise performance data in Meta Ads Manager, TikTok Ads Manager, Triple Whale, Shopify, and internal tools.
- Translate complex insights into commercially actionable recommendations.
- Debug and recover underperforming campaigns with senior leadership.
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Creative Performance Collaboration
- Partner with Creative Strategists to enhance ad performance by iterating on messaging, visuals, and offers.
- Identify top-performing hooks and formats to guide future creative testing.
- Monitor creative fatigue and recommend fresh concepts to maintain engagement.
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Client Communication
- Deliver clear, confident reporting to clients during performance reviews and strategy calls.
- Act as a trusted advisor—advocating for brand goals while justifying decisions with data.
- Foster trust through proactive communication and problem-solving.
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Team Collaboration & Learning
- Work cross-functionally with Senior Managers, Growth Executives, and Strategists to refine strategies.
- Share lessons from testing, optimisations, and platform trends with colleagues.
- Help improve workflows, reporting, and operations that drive agency success.
Our Values
You’ll thrive in a culture that thrives on:
- Extreme Ownership: Accountability over excuses—win or learn.
- Radical Curiosity: Challenge status quo and test bold ideas.
- Kind Candour: Give and receive feedback with honesty and purpose.
- Client-Centricity: Think like an owner—never overpromise, always overdeliver.
Requirements
Experience & Expertise
- Paid Social Fundamentals:
- 2+ years of hands-on experience in Meta and TikTok advertising (agency or DTC).
- Strong grasp of campaign structure, audition strategy, and creative testing frameworks.
- Data-Driven Mindset:
- Comfortable analysing ROAS, CAC, MER, and acquisition efficiency.
- Able to translate performance insights into clear recommendations for clients and teams.
- Tool-Savvy:
- Proficiency in Meta Ads Manager, TikTok Ads Manager, and Triple Whale.
- Familiar with Shopify, Google Analytics (GA4), and flighting optimisation.
- Organisation & Execution:
- High attention to detail—capable of juggling 10+ accounts with competing priorities.
- A proactive, solutions-oriented approach to problem-solving.
Personality Fit
- Owns results from day one—no blame, just solutions.
- Passionate about e-commerce growth and continuous learning.
- Loves fast-paced environments where accountability drives results.
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What Success Looks Like
Months 0–3: Foundations & Growth
- Independent campaign execution and optimisation.
- Trusted communicator with clients and internal teams.
- Recognised as a reliable, detail-oriented contributor.
6 Months: High-Performance Owner
- Consistently improving client ROAS and CAC.
- Approachable voice amending strategy.
- Point of contact—minimal oversight, high ownership.
12 Months: Leadership & Impact
- Strategically influencing planning discussions and creative testing.
- Potential to progress into Senior Paid Social Manager position.
- Seen as a go-to resource, embodying Launch With Us values.
About Us
With over £10M annual paid media spend, we help brands like **[Lucky Saint](#, Fem Fuelz, Butter & Crust, Four Five, and Aromatherapy Associates] scale from £2M to £7M+.
Salary:
£40,000 – £45,000 (DOE)
Location:
Remote-first (UK-based) | Access to London office (The Roundhouse, Camden)
Benefits
- Work Model: Hybrid-first with flexibility, paid office access (optional).
- Leave: 27 days + birthday & UK public holidays.
- Global Breaks: 30-day work trip abroad annually.
- Wellbeing: Private health (post-6 months), life insurance, wellness cash plan.
- Future Growth: Clear progression path, bonus schemes (Kudos & Christmas), and training stipend.
- Purpose: Build meaningful impact—because performance should drive profits, not process.
Apply now if: ✅ You’re obsessed with ROAS and acquisition efficiency. ✅ You accelerate performance without losing creativity. ✅ You want to progress in a fast, values-driven agency.
We’re looking for the next generation of paid social leaders. Join us and own your impact.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
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