Blu Digital
Paid Social Manager - Beauty
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Paid Social Manager
We are looking for a Paid Social Manager to lead social growth, content and performance marketing in a fast-paced, high-growth consumer brand. This is a hands-on role for someone who understands how to drive acquisition, engagement and revenue through both paid and organic social channels. You will be equally comfortable creating content yourself, analysing performance data and presenting insights to senior stakeholders.
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- Own paid social strategy and execution across key platforms, with a strong focus on Meta and TikTok.
- Work closely with ecommerce and marketing teams to develop high-performing creative, optimise campaigns and scale winning content to maximise return on investment.
- Lead social-first content production, combining mobile-first creation, creator-led content and emerging AI tools to deliver impactful campaigns.
- Help grow and engage online communities across Instagram, TikTok, Pinterest and YouTube.
- Identify trends, support influencer and partnership activity, and contribute to the rollout of social commerce initiatives including TikTok Shop and Live Shopping.
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Requirements
- Experience in a startup or scale-up environment.
- Strong understanding of social search and platform trends.
- Proven track record of driving measurable commercial results through paid social.
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