Adelphi Group
Paid Social Manager
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Agency:
Hearts & Science
Job Function:
Account Management and Growth
Job Subfunction:
Account Management
Job Description:
About the role:
You will lead the day-to-day delivery, optimisation and governance of paid social campaigns across EMEA via our Hub in London for the agencies leading regional global lottery & fashion clients as part of a unified digital activation strategy.
As an Agent of Change, you will bring technical depth, curiosity and collaborative leadership to the client, network and agency team. You will turn complex paid social signals into clear strategic direction, platform data into actionable optimisation plans and brand ambition into paid social-driven growth.
You operate at the centre of activation across our international hub, using shared workflows, governance frameworks and platform tools in sync with our teams in the US.
Responsibilities
Campaign Strategy & Optimisation
- Lead day-to-day optimisation of paid social campaigns across Meta, TikTok, Pinterest, and other platforms
- Support cross-channel activation across paid social, discovery, and emerging performance channels
- Analyse performance data to identify growth opportunities and optimisation priorities
- Manage audience targeting, creative testing, and budget pacing
- Develop structured test-and-learn roadmaps to drive incremental performance
Reporting & Insights
- Produce weekly and monthly performance reports for client stakeholders
- Translate campaign data into clear, actionable insights and recommendations
- Monitor KPIs including CPA, CPL, conversion volume, and incremental growth
- Support the development of cross-channel performance dashboards
Campaign Setup & Quality Assurance
- Oversee campaign setup, trafficking, and platform configuration across social platforms
- Ensure strict QA processes for campaigns, tracking, and budgets
- Review pixel and conversion tracking implementation and collaborate with analytics teams where required
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Creative & Messaging Development
- Develop ad copy and creative testing proposals
- Collaborate with creative teams to ensure messaging aligns with brand and performance goals
- Identify opportunities for creative testing, format experimentation, and messaging optimisation
Vendor & Platform Collaboration
- Work closely with platform partners and vendors (Meta, TikTok, LinkedIn, third-party tools)
- Identify and activate beta opportunities, new ad formats, and platform innovations
- Ensure campaigns leverage the latest platform capabilities
Cross-Market Collaboration
- Work with a global team across multiple market
- Share best practices and performance learnings across regions
- Coordinate with local teams on market nuances, language considerations, and cultural relevance
Client experience
- Act as a point of contact for the client across Paid Social planning, optimisation & innovation
- Drive forward business continuity via client aligned quarterly priorities, QBRs & status meetings
- Work with the client on the roadmap for Paid Social maturity & innovation
- Lead the cadence and creation of client facing Paid Social case studies & opportunity showcase
Skills & Experience
- Strong experience with platforms such as:
- Meta Ads Manager
- TikTok Ads Manager
- Pinterest Manager
- YouTube or other social video platforms
- Experience with performance marketing reporting and optimisation
- Strong analytical skills and comfort working with campaign data
- Experience working in fast-paced, multi-market environments
Nice to Have
- Experience with paid search or programmatic platforms
- Experience working with ecommerce or retail clients
- Familiarity with automation tools, feed-based advertising, or campaign optimisation platforms
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About the Agency:
Hearts & Science, part of Omnicom Media Group (OMG UK), are one of the fastest growing agencies in the market. Built in the digital age with agility at our core, our DNA is different from your average media agency. Our people bring to life our values of challenging conventions, celebrating difference, collaboration and positivity.
The core of our difference is rooted in our culture, something we invest significant time and energy into nurturing to ensure our people remain happy and fulfilled.
A central pillar of creating an agency Fit for the Future is making decisions that benefit our people, our agency, our partners and our clients both today and tomorrow. In media terms this means total transparency, over-and-above data governance, ethical media practices and thinking both long and short. This extends into our approach to learning & development, our diverse staff population, and social calendar.
Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.
Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.
Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/
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