Soar With Us
Paid Social Manager
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Paid Social Manager
Function: Paid Social | Meta & TikTok Advertising | Performance Marketing
Reports to: Senior Paid Social Manager
Core Responsibility: Deliver profitable growth for DTC brands through effective paid social campaign execution, optimisation, and performance analysis across Meta and TikTok.
KPIs: ROAS, CAC, MER, Spend Efficiency, Client Retention
Salary: £40,000 – £45,000 DOE
Location: Remote-first (UK-based), with optional access to our London office (The Roundhouse, Camden)
About the Company
We’re Launch With Us, a performance-driven e-commerce growth agency. We help ambitious brands scale from £2M to £7M+ through high-performance paid social and creative-led strategies.
- No vanity metrics: We focus on genuine outcomes—profitable customer acquisition, stronger retention, and scalable growth.
- £10M+ annual boost: We manage £10M+ in paid media spend across Meta and TikTok for brands like Lucky Saint, Fem Fuelz, Butter & Crust, Four Five, and Aromatherapy Associates.
- Authentic independence: We’re the #1 UK Meta independent agency group, moving fast, thinking commercially, and empowering talent with ownership and growth potential.
- Ideal for operators: This role suits someone who thrives in fast-paced environments, loves performance marketing, and wants to develop strategically.
The Role
As a Paid Social Manager, you’ll:
Paid Social Campaign Management
- Own day-to-day execution and optimisation of paid social campaigns across Meta and TikTok for DTC e-commerce brands.
- Ensure budget allocation is efficient, performance aligns with client goals, and campaigns scale profitably.
- Proactively optimise based on data insights, not reactionary fixes.
- Scale high-performing campaigns while maintaining key metrics like CAC, ROAS, and MER.
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Performance Analysis & Reporting
- Analyse data from Meta Ads Manager, TikTok Ads Manager, Triple Whale, Shopify, and internal tools.
- Translate insights into actionable strategies for both the team and clients.
- Quickly diagnose performance issues and implement recovery plans.
- Ensure transparent, commercial reporting with clear action items.
Creative Performance Collaboration
- Work with Creative Strategists to refine ad assets based on performance data.
- Identify winning hooks, formats, and messaging for future tests.
- Monitor creative fatigue and recommend fresh ideas to maintain engagement.
Client Communication
- Share campaign updates and insights in client calls and reviews.
- Present data clearly and confidently, ensuring alignment with KPIs.
- Be responsive, proactive, and client-centric—acting as a trusted partner.
Team Collaboration
- Collaborate with Senior Paid Social Managers, Creative Teams, and Execs to refine strategies.
- Share learnings to improve team knowledge and workflows.
- Participate in meetings, planning, and training to support collective success.
Skills & Experience
- 2+ years of hands-on paid social experience, either in agencies or DTC e-commerce.
- Expertise in Meta Ads Manager and TikTok Ads Manager, with a track record in driving measured business growth.
- Strong understanding of:
- Campaign structure
- Audience strategy
- Creative testing
- Exit rate calculation
- Comfortable analysing tools like Triple Whale, Shopify, GA4, and platform dashboards.
- Commercial mindset with deep knowledge of ROAS, CAC, MER, and customer acquisition efficiency.
- Excellent data presentation and stakeholder communication skills.
- Highly organised, detail-oriented, and able to juggle multiple client accounts efficiently.
- Proactive problem-solver who thrives on continuous improvement.
- Passionate about performance marketing and industry trends.
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Benefits
Joining Launch With Us means:
✅ Hybrid working model – remote-friendly with optional London office access. ✅ 27 days annual leave + Bank Holidays + birthday off. ✅ Up to 30 days work-from-abroad per year (subject to terms). ✅ Company pension with long-term growth support. ✅ Private health insurance after 6 months. ✅ Life insurance, dental & optical care, physiotherapy support. ✅ Clear career progression plan with annual salary reviews tied to performance. ✅ Monthly incentives & Kudos reward scheme celebrating top contributions. ✅ Christmas bonus based on team performance. ✅ Continuous training & professional development opportunities.
What Success Looks Like
0–3 Months
- Fully embedded in client portfolios, understanding Launch With Us processes.
- Proven independent campaign management, attention to detail, and proactive problem-solving.
- Clients and colleagues recognise you as reliable and accountable.
6 Months
- Consistently improving account performance and contributing growth-focused insights.
- Understands client objectives and identifies opportunities to boost efficiency and profitability.
- Manages accounts with minimal oversight—trusted as a key contributor.
12 Months
- Acts as a high-performing lead, delivering strong results across your portfolio.
- Drives strategic recommendations, influences creative tests, and demonstrates leadership—positioned for a Senior Paid Social Manager role.
- Internally seen as embodying Launch With Us values—ownership, commercial thinking, and impact-driven.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
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