Everway
Paid Social Media Manager
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Every mind is unique. Yet much of the world is still built for what’s considered "normal," leaving too many people behind. At Everway, we change that by creating technology that helps everyone understand and be understood. By understanding and addressing the unique needs of each individual, we're creating a world where differences are recognized and valued.
Our careers fit real life. When you join us, you’re not just taking a job. You’re joining a movement to build a more neuroinclusive world. We’re a global community of over 800 employees spanning North America, UK, Europe, Australia, and New Zealand. A career here is purposeful and fast-moving, with clear expectations, modern tools, and the clarity to focus on what matters most.
Our people are supported and encouraged to show up as they are, with different ways of thinking welcomed and valued. We pride ourselves on our core values that are embedded within our culture. These are to be curious, have courage, and commit fully.
Join us at Everway - together, we can unlock the full potential of every mind.
About The Role
We're looking for an experienced Paid Social Media Manager to lead Everway's global paid social media strategy across key platforms including LinkedIn, Facebook, and Instagram.
This role is responsible for owning paid social end-to-end, from strategy, audience planning, budget management, and campaign execution through to optimisation, reporting, testing, and performance improvement.
You'll work closely with Brand, Content, Campaign, Product, and the wider Social Media team to ensure paid social activity supports business goals and reaches the right audiences at the right moments throughout the customer journey.
This is an opportunity for a paid social specialist who enjoys combining strategic thinking, platform expertise, audience insight, testing, and commercial decision-making to drive measurable business impact.
Main Responsibilities
Paid Social Media Strategy
- Own the paid social media strategy across priority platforms, ensuring alignment with global brand, campaign, product, and business objectives.
- Translate campaign and business objectives into effective paid social plans.
- Identify the most effective channels, audiences, formats, and tactics to achieve campaign goals.
- Ensure paid social activity complements and amplifies wider marketing activity.
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Campaign Planning & Activation
- Plan, build, launch, and optimise paid social campaigns across LinkedIn and Meta platforms.
- Develop audience strategies including retargeting, lookalike, customer list, and account-based audiences.
- Create structured testing plans across creative, messaging, audiences, formats, and placements.
- Continuously optimise campaigns based on performance and audience behaviour.
Budget Management
- Own paid social budgets and forecasting.
- Allocate spend strategically across campaigns, audiences, and objectives.
- Balance investment across testing, optimisation, and scaled activity.
- Monitor performance and adjust spend to maximise results.
Audience Strategy and Targeting
- Develop and manage audience strategies across platforms, applying platform-specific targeting approaches.
- Build and maintain custom audiences, retargeting pools, lookalike audiences, and account-based or customer-list audiences where appropriate.
- Ensure audience strategies align with personas, funnel stages, and campaign objectives.
- Connect audience planning to wider campaign strategy and organic social activity.
Testing, Optimisation, and Best Practice
- Plan and execute structured testing across creative, messaging, formats, audiences, and placements.
- Apply platform best practices consistently, with a strong understanding of how each paid social platform functions.
- Stay up to date with platform updates, algorithm changes, and emerging advertising opportunities.
- Identify opportunities to improve performance through testing, experimentation, and innovation.
Performance Measurement and Reporting
- Own paid social reporting and dashboards, focusing on metrics aligned to campaign objectives.
- Define success measures and KPIs appropriate to the audience, platform, and campaign goal.
- Provide clear reporting, insights, and recommendations to stakeholders.
- Connect paid social performance to wider customer journey outcomes, including attribution, lead quality, and conversion performance.
Collaboration
- Work closely with Organic Social, Brand, Content, Product, and Campaign teams.
- Ensure paid social activity is integrated into wider marketing plans.
- Support thought leadership, brand awareness, demand generation, and product marketing initiatives.
- Collaborate with agency and platform partners where required.
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Essential Criteria
- 3+ years of professional experience in paid social media, paid acquisition, or a related digital marketing role.
- Experience planning, executing, and optimising paid social campaigns across LinkedIn and Meta platforms.
- Experience managing paid media budgets, forecasting performance, and making investment decisions based on results.
- Experience developing audience strategies, including retargeting, customer list, lookalike, and account-based audiences.
- Ability to analyse campaign performance data and translate insights into recommendations and action.
- Understanding of how paid and organic social activity work together to support marketing objectives.
- Ability to collaborate effectively with internal and external stakeholders across multiple regions and functions.
- Experience using AI-enabled tools or automation to improve campaign planning, optimisation, reporting, or workflow efficiency.
Desirable criteria
- Degree or equivalent experience in Marketing, Digital Marketing, or a related field.
- Experience working for a global B2B organisation.
- Experience working within a technology or SaaS business.
- Experience applying account-based marketing strategies within paid social campaigns.
- Experience working in an agile environment.
Application Information
Please submit your application by Wednesday 22nd July 2026.
Please note: applications may close early due to high demand, so early submission is encouraged.
Join our team and enjoy a competitive salary with bonus opportunities, flexible work schedules, and comprehensive health and wellness benefits. We offer flexible time off plans, career growth through development programs, and a collaborative, innovative culture where your ideas matter. Ready to make an impact? Apply today and be part of a company that invests in your success!
We are committed to providing a Drug-Free Workplace for all employees.
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.
You can view our Recruitment and Selection Policy here.
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