LeoVegas Group
Paid Social Specialist
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Paid Social Specialist – UK&I Media Team
Position at LeoVegas UK
About the Role
We are seeking a Paid Social Specialist to join our UK&I Media team. In this role, you will be responsible for planning and executing Paid Social marketing campaigns across multiple brands.
You will report directly to the Paid Social & Programmatic Lead while collaborating closely with stakeholders across UK&I Media, including Marketing, Brand, Creative, and AdTech teams. Your primary responsibility will be to utilise the latest solutions from Paid Social platforms (including Meta, Snapchat, X, TikTok, Reddit, and similar) to optimise and grow the channel within our UK & Ireland structure.
To thrive in this position, you must be self-driven, hands-on, and motivated—ready to manage and refine campaigns while building experience across multiple accounts. The ideal candidate will be an adaptable, problem-solving team player with strong communication and presentation skills.
Key Responsibilities
- Campaign Execution: Plan, execute, and manage wide-ranging Paid Social campaigns across platforms for all verticals (casino, live casino, sports betting) and multiple brands.
- Performance Tracking & Optimisation: Analyse metrics using internal tools and platforms to monitor campaign performance and continuously drive improvements.
- A/B Testing & Innovation: Implement new channel solutions and run regular A/B tests aligned with goals and KPIs.
- Stakeholder Collaboration: Build relationships with key external partners (platform digital teams, tech vendors) and internal Media & AdTech teams to optimise attribution and measurement.
- Attribution & Incrementality: Help navigate tracking and attribution systems to maximise measurement and expand incrementality testing.
- Cross-Team Alignment: Work with Brand and Creative teams to ensure consistent messaging and funnel optimisation using channel best practices.
- CRM & Segmentation: Leverage CRM data for targeted segmentation and lookalike modelling to refine strategies.
- Market Awareness: Stay updated on platform updates, ad formats, and emerging opportunities.
- Cross-Market Consistency: Ensure alignment with Central Marketing teams on best practices and regional standards worldwide.
- Compliance: Maintain full adherence to UK advertising regulations and compliance standards.
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Requirements
We are looking for a candidate with:
- 1–2 years’ experience in Paid Social or digital marketing, preferably at a client-side or agency level (gaming industry experience is a plus).
- Hands-on experience with popular platforms: Meta, Snapchat, X, TikTok, Reddit, or similar.
- Core knowledge of Paid Social best practices, including technical skills, performance optimisation, creative guidelines, and strong tools proficiency.
- Analytical mindset, able to identify growth opportunities. Experience with analytics tools (e.g., Tableau, Looker, Google Analytics, Appsflyer) considered a plus.
- Exceptional communication skills, both written and verbal, to work independently and collaboratively.
- Fluent English, required for written and spoken engagement.
Who We Are
At LeoVegas Group, our culture is built on Team Leo—a diverse group of over 2,000 innovators and groundbreakers inspired by agility, collective problem-solving, and industry-first thinking. With 19 offices globally, we empower our employees to pounce on opportunities and make bold ideas a reality.
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Benefits
We’re proud to offer a well-rounded benefits package:
| Work-Life Balance |
|---|
| Hybrid working – 3 days onsite, flexibility to work from home. |
| Up to 4 weeks annual workation (conditions apply). |
| 28 days paid leave + public & bank holidays. |
| Financial & Healthcare |
|---|
| Pension scheme – employer matches up to 6% contributions. |
| Comprehensive healthcare – BUPA coverage (including pre-existing conditions). |
| Wellbeing allowance – £250 annual cashback for health-related spending. |
| Cycle-to-work scheme and gym discounts. |
| Lifestyle & Social Perks |
|---|
| Free onsite parking, snacks & drinks, weekly lunches, and Monday breakfasts. |
| Regular social activities – quarterly team budget and year-round sporting events. |
| Family support – 6 months paid maternity leave (full pay). |
(Further tailored benefits shared by our Talent Acquisition team during discussions.)
Join Us!
At LeoVegas, we believe in unleashing the full roar in every teammate. Whether it's championing bold ideas, breaking new ground, or driving innovation, we celebrate those who are willing to take charge.
Are you ready to roar?
The UK&I Media team is hiring – apply now and let’s find your spot in the Leo Pride.
Note: Given our global English-first environment, we require your CV in English.
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