Digital Gurus
Paid Social Specialist
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About the Role
Our client is one of the UK's fastest-growing global lead generation businesses, a multi-brand performance marketing company investing millions of pounds a year across paid social and paid search, connecting consumers and SMEs with trusted providers across a wide range of essential products and services.
You'll take real ownership of paid social strategy across a mix of 5–10 B2B and B2C verticals from competitor research and creative direction through to campaign build, optimisation, and quality control. Activity runs predominantly on Meta, but the business is expanding its channel mix, so exposure to TikTok or LinkedIn ads is a plus.
This is a hands-on, highly analytical role for someone who wants direct, visible ownership over multi-million-pound budgets, with genuine autonomy and a clear path to progress whether that's deeper into a specialist paid social/technical track or into team leadership. Strong mid-level candidates with the right hands-on Meta experience are encouraged to apply, even if "senior" doesn't quite describe your current title.
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What You'll Own
- Full campaign strategy and execution across B2B and B2C verticals, spanning sectors like solar, commercial waste, EPOS systems, and business finance
- Close partnership with an in-house design team to develop and test high-volume video/image creative
- Daily performance analysis, lead volume, CPL, CPC, C2C, EPL — driving data-led optimisation
- Lead quality and downstream commercial outcomes, not just cost-per-lead
- Structured experimentation across creative, audience, and technical variables, with learnings documented into repeatable frameworks
- Deep expertise-building across key verticals and international markets (UK, US, Canada, Australia)
- Ongoing competitor and creative benchmarking to uncover new hooks and angles
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What You'll Bring
Essential
- Hands-on, technical experience running Meta (Facebook/Instagram) ad campaigns.
- A primary focus on lower-funnel performance (leads or sales), ideally gained in a lead generation environment (agency or in-house) though strong candidates from outside lead gen are very welcome to apply
- Strong command of core performance metrics: CPL, CPC, C2C, EPL
- Experience managing significant ad budgets and scaling campaigns successfully
- Comfort testing creative at high volume
- Working knowledge of Meta Ads Manager, Events Manager, and Conversions API
- Self-motivated, proactive, comfortable in a fast-paced, target-driven environment
Desirable
- Experience managing international campaigns (UK/US/Canada/Australia)
- TikTok or LinkedIn paid ads experience
- B2B Meta ads experience
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