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Paid Social Creative Strategist – Disturbia
Application Deadline: 22 July 2026 Department: Ecommerce Location: London
About Disturbia
We are Disturbia, a fast-growing, independent UK fashion brand specialising in alternative & subculture fashion. Our mission is to harness the spirit of authenticity and individuality.
Founded in 2003 by creative graduates Frank and Helen, we challenge the ordinary with authentically unconventional attire for those who thrive on the strange and unusual. Now, over 20 years later, we’ve built a devoted global following of musicians, artists and free spirits.
Based across Northumberland (HQ) and East London, our team of creatives, doers, dreamers, and makers collaboratively creates unique products and delivers an exceptional customer experience for those who dare to stand out.
The Role
We rely on paid social media as our primary acquisition channel, and we’re seeking an enthusiastic Paid Social Creative Strategist to evolve and enhance our creative marketing strategy. You should be:
- Obsessed with the social media landscape
- Passionate about data-driven creative frameworks
- Equal parts data analyst and creative innovator
Your core focus will be developing and scaling high-converting paid social campaigns across Meta, TikTok, and YouTube to drive customer acquisition, revenue growth, and marketing KPIs.
Key Responsibilities
Creative & Strategic Leadership
- Develop high-performing, concept-driven creative campaigns tailored to our target audiences, aligning with trend forecasting, cultural moments, and platform innovations.
- Write clear, conversion-focused creative briefs and scripts, ensuring smooth production pipeline execution.
- Own the creative testing roadmap—develop hypotheses, prioritise new angles, and maintain a pipeline of A/B tests across formats, audiences, and markets.
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Execution & Cross-Functional Alignment
- Partner closely with the creative team to refine assets and ensure performance-driven, high-standard execution.
- Collaborate with Brand, E-commerce, and Growth teams to align paid social activity with product launches, marketing campaigns, and business objectives.
Performance & Optimisation
- Evaluate creative performance using CTR, Thumb-Stop Rate, CVR, CPA, ROAS, and other KPIs to refine strategies.
- Lead structured testing across the user journey (pipeline, placements, landing experiences) to scale winners and drop losers.
- Produce data-backed reports to shape future creative direction and channel strategy.
Continuous Learning & Innovation
- Stay ahead of platform updates, trends, and emerging technologies to ensure Disturbia remains at the forefront of paid social.
- Champion test-and-learn culture, sharing insights and best practices to drive ongoing improvement.
Requirements & Skills
- 3–5 years’ experience in paid social creative strategy, specialising in Meta (Facebook & Instagram), TikTok, and YouTube.
- Proven ability to scale high-performing creatives—test hypotheses, iterate based on data, and understand the nuances of each platform.
- Deep mastery of creative performance metrics (CPA, CPM, CTR, CVR, Thumb-Stop Rate) and audience testing frameworks.
- Strong collaboration skills—work well with production, design, brand, and growth teams.
- Data fluency: Transform analytics into clear, actionable strategic recommendations.
- Exceptional copywriting: Craft scroll-stopping hooks and desire-driven narratives tailored to platform dynamics.
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Benefits
We value our people and reward outstanding contributions with an inclusive, supportive environment. Here’s what we offer:
Core Benefits
- Competitive salary—customised to skills and experience.
- 23 days paid annual leave (plus paid bank holidays) + option to purchase extra days or accrue leave based on tenure.
- 50% employee discount on Disturbia products.
- Discounts with select high-street retailers.
- Enhanced Maternity & Paternity Leave.
- Cycle to Work Scheme for sustainable commuting.
Perks & Wellbeing
- Free fresh fruit, snacks, and drinks in the office.
- Individual social fund—recognises and celebrates team achievements.
- Bi-annual paid team outings to foster creativity and culture.
- Flexible working pattern: 3 days in the office, 2 days remote.
Culture & Values
- Inclusivity is foundational: We prioritise diversity, belonging, and unique perspectives. Our culture celebrates individuality, encouraging everyone to thrive.
Join Disturbia and help us disturb the status quo in fashion—where the space between trend and disruption builds communities.
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