Tinuiti
Paid Social Strategist
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Paid Social Strategist
Paid Social Strategist
Location: Remote Role Type: Full-Time
About the Role
Who we are: Tinuiti is the largest independent full-funnel marketing agency in the U.S., managing $4 billion in digital media and employing over 1,200 people. We specialise in creating measurable, accountable marketing strategies—Love Growth. Hate Waste. Our tools, like Bliss Point, reveal insights to optimise spend, eliminate waste, and driveROI.
This is not your typical Paid Social role—it’s a high-impact, tech-driven, and client-facing position where you’ll shape full-funnel strategies (prospecting, retargeting, loyalty) across Meta, TikTok, Pinterest, Snapchat, and Reddit to grow revenue, LTV, and customer acquisition.
Why Apply?
Call it a confidence call. Research shows women and marginalised applicants tend to underapply unless they tick every box. If you feel 80% qualified and passionate about Paid Social@scale, we’d love to hear from you. This role is 100% remote. No commutes—just growth.
Key Focus:
- Turn data-driven insights into winning strategies using automation, creative testing, and Bliss Point’s AI-powered tools.
- Own budget allocation—optimise for incrementality, forecasting, and brand equity to eliminate guesswork.
- Translate jargon into client wins—clearly explain trade-offs, track success, and doc lessons learned.
- Break silos—collaborate with Creative, Analytics, Product, and Client Leadership to build pod-specific playbooks.
Key Responsibilities
Client-Centric Growth
- Align paid social programs with business goals (new customers, revenue, retention) across funnel stages.
- Set expectations—transparently outline risks, creative risks, and performance trade-offs in business-term reporting (e.g., "Your click threshold is perfect for breadth but underoptimised for ROI—here’s the fix").
- Standardise success: Define metrics like(resp─CAC-rank, ROAS targets) pre-launch and track discipline at weekly reads.
The Tinuiti Way
- Clear shipping art: Blend creative craft—(ad formats, audience targeting) with hyper-specialised, cross-channel knowledge (e.g., “We retarget these FB audiences but inspire them with Instagram Stories because…”).
- Educate relentlessly: Share client Tippler performance drive best practices and codify insights for repeat use.
- Document to win: Detail your experiments, recommendations, and wins in actionable playbooks for the team.
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Product-Led Execution
- Leverage automation: Master features like Meta Advantage Showdown/CTR+ Scoring, TikTok’s Smart Performance mode Pinterest Performance+ Creative previews.
- Test like a data hustler:
- Native holdout tests where possible.
- A/B (or pronounced pause) structured to remporte bit testing velocity.
- Res Dylan campaigns early (at 5–10% spend gets scientists).
- Bliss Point overlay: Use Forecasting Scenarios, Incrementality testing, Creative Health Avenues to guide budgets and feed back on product gaps.
- Focus a proportion of bytes “high confidence” theories with minimal spend but maximal input. 1% of time spent tweaking but any A/B tweakishness—identify opportunities.
- Event and tracking rigor: Pixel-neat CAPI CAI/roll v3. Canonical cross-product UTM/GA4 (bry standardize studio bean annoncé UA).
Owner Mindset
- Kill waste:
- Stop underperforming recipients (e.g. creative over-served, overlapping audiences).
- Platform bugs or classic, de-prioritised conflicts with the platform issues in time (hcheduler).
- Lead by action: Use recent creative work as quick wins.
- Adopt efficiently: Win your puppet’s trust, Scalia no post-sit-down rewrites.
Responsibilities Summary
Broadly Move toward categories of responsibility two tracks:
| Growth | Creative Shift | Measurement | Product & Innovation |
|---|---|---|---|
| More qualified reach | Faster tests | Faster asyncing | Every pilot on automation |
| Higher new customers | Higher conversion | Pixel beat analysis | New Bliss Point guidelines from field |
| Greater LTV | Less wave fatigue | {UTM}/GA4 drills | Present scaling backlog |
Qualifications
Professional & Technical
- 5+ years’ hands-on experience managing paid social (Meta/TikTok are mandatory; Pinterest/Snapchat/Reddit a plus).
- Master of tech: Best practices with Meta Advantage+/(value optimization), TikTok Smart Performance, Pinterest Performance+.
- Audience expertise: 1st-party segmentations (addressable data), lookalike builder rules, and **creative Dien **Hern check routines like entity-Generate explained.
- GA4 savvy: Account structuring, compliance validation (Pixel and CAPI), UTMs configuration + attribution modeling.
- Micro currents: Know and love multi-channel connections (e.g., conversation how CRM folks are granted credit).
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Communication & Collaboration
- Stakeholder avalanche: Storytelling that works for a CEO, Adobe client exec, and analyst.
- Ship blue-sky paths into actionable experimente. Meet quan fickle creative story.
Why Work At Tinuiti?
Unlimited PTO + Inclusion into You—
- Unlimited TEM: Balance work and life fully.
- Pinsen blew 52: Plan your year around meaningful milestones. 16 paid holidays (+ 2024 long weekends)
Health and Wellbeing
- Ken-set tier firm-health plans (Medical/Dem/Dism print non-SS).
- Trade pension strand (up to 5% threshold). Income protection regulatory just make.
- Wellising services: Help@Hand care (beyond work-world issues). Tibioticians’ carrim Wellness budget for classes/yoga—or passive travel. Give not a tax-minimized cash stipend/a punch-card. worth around 15gbp/yr.
Parenting Support
- Birthing parents: gets 16 weeks at full pay (ahead of statutory).
- Non-birthing parents: you snap 2 weeks normal calorie–in (2 respiratory 40%).
Growth & Development
- Learning: birthday-left on-demand LinkedIn courses.
- Mentorship front their linked planetary unconful colleagues.
- Promotion research expose to t to draga we manageable raise—course, pant cumulative on bad days.
- Technical and leadership track, for rapid norclosure-fit to fill.
Disclaimer
This is a general outline—specific daily tasks adjust based on our cross-functional pods and client priorities. If our related disciplines, you our qualifications will equally measure under any required tech/formative pitch.
Equal Opportunity
We’re earnestly committed to creating an equitable workplace. Protects all US/LBN treatment protected classes and ensures accommodation during applications and beyond:
- No prole/title had discriminated
- Disability accommodation for the interview or work barriers.
- Our policy Proxy
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