Kantar
Panel Acquisition Marketing Executive, EMEA
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Job Details
At Kantar Profiles, our market research panels are at the heart of the insights we deliver to clients around the world. As Panel Acquisition Marketing Executive, EMEA, you will play a key role in ensuring the continued growth and quality of our panel communities across multiple markets. This is an exciting opportunity to shape acquisition strategies across Europe, the Middle East and Africa, helping us connect with new audiences through innovative, data-driven marketing.
Working closely with local teams, global stakeholders and external partners, you will drive sustainable growth while continuously improving campaign performance and member engagement.
If you are passionate about digital marketing, commercial outcomes and using analytics to inform decision-making, this role offers the opportunity to make a measurable impact in a collaborative and forward-thinking environment.
What you'll be doing
- Lead acquisition marketing strategies across EMEA, tailoring activity to local market needs while aligning with regional growth objectives.
- Manage and optimise a diverse mix of digital acquisition channels, including paid search, paid social, affiliate marketing, co-registration programmes, search engine optimisation (SEO) and referral initiatives.
- Partner with the Global Panel team and local stakeholders to develop recruitment plans and drive panel growth.
- Monitor, analyse and report on campaign performance, focusing on cost efficiency, lead quality, conversion rates and long-term engagement.
- Identify opportunities to test, learn and scale new channels, partnerships and acquisition approaches.
- Build, manage and grow strategic affiliate and media partnerships, ensuring a high-performing and balanced acquisition portfolio.
- Lead supplier evaluations, commercial negotiations and contract discussions.
- Own acquisition budgets, forecasting volume requirements and tracking performance against agreed targets.
- Collaborate with design and content teams to develop effective landing pages, creative assets, email campaigns and user journeys.
- Drive website and landing page optimisation initiatives to improve conversion performance.
- Use reporting and visualisation tools to communicate performance insights and support data-driven decision-making.
- Champion innovation and continuous improvement by identifying new opportunities to increase efficiency, effectiveness and scale.
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The ideal skills and experience
We're looking for someone who combines strong performance marketing expertise with commercial awareness and analytical thinking. You will likely have:
- Experience managing digital acquisition or performance marketing campaigns across multiple markets.
- Strong knowledge of paid search, paid social, affiliate marketing and broader customer acquisition strategies.
- Experience working with digital analytics, reporting platforms and performance measurement tools.
- The ability to analyse complex data sets and translate findings into actionable recommendations.
- Experience managing budgets, forecasting outcomes and delivering against growth targets.
- A strong understanding of conversion optimisation and customer acquisition metrics.
- Excellent stakeholder management and communication skills, with the confidence to influence and present to a variety of audiences.
- Experience working collaboratively across international or geographically distributed teams.
- Strong commercial judgement, problem-solving capabilities and a results-focused mindset.
- Proficiency in Microsoft Excel, PowerPoint and broader reporting tools.
- Experience with affiliate tracking platforms such as HasOffers is beneficial but not essential.
- A bachelor's degree in Marketing, Business, Analytics or a related discipline, or equivalent professional experience.
What's in it for you
At Kantar, you'll join a global business that values curiosity, collaboration and continuous learning. We offer:
- The opportunity to influence growth across a strategically important region.
- Exposure to diverse international markets and digital acquisition programmes.
- A collaborative environment where new ideas and experimentation are encouraged.
- Opportunities to develop your technical, commercial and leadership capabilities.
- The chance to work alongside experienced marketing, research and analytics professionals.
- A culture built around growth, purposeful collaboration and helping colleagues thrive.
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Please note: We cannot offer visa sponsorship for this role.
Location
London, South Bank Central, United Kingdom
Kantar Rewards Statement
At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver.
We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to flourish in a space where their mental health and well being is taken into consideration. We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes.
About Kantar
Kantar is the world’s leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar’s 30,000 people help the world’s leading organisations succeed and grow.
KANTAR
Kantar is the world’s leading AI-native marketing data and analytics business and an indispensable brand partner to the world’s top companies. We combine the most meaningful attitudinal and behavioural data with deep expertise and advanced analytics to uncover how people think and act. We help clients understand what has happened and why and how to shape the marketing strategies that shape their future.
For information about how Kantar processes your personal data in the job application process, please click here to read our candidate privacy notice.
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