Vibe Inside®
Part-Time All-Round Marketing Specialist (with Equity Options)
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Part-Time All-Round Marketing Specialist (with Equity Options)
Role Type: Part-Time / Freelance (Flexible hours)
Location: UK Remote (Central Belt / Scotland preferred but open)
Compensation: Negotiable + long-term opportunity for equity/shares option for the right partner
About Vibe Inside
Vibe Inside is a newly launched, self-funded online marketplace and a booking platform for complementary and alternative treatments. A platform built exclusively for qualified practitioners. We are supporting market regulation by bringing professional standards and recognise that the holistic health sector can be difficult to navigate. We exist to make complementary and alternative treatments easier to discover, connect with and trust.
Vibe Inside is looking for a marketing co-pilot to help us scale our practitioner community and expand our footprint across the UK.
The Role
We need an all-round, agile marketing specialist who loves strategy but is equally thrilled to roll up their sleeves and execute. You will work closely with the co-founders and drive our primary metrics: practitioner acquisition and brand visibility.
What You’ll Do
Everything will be supported by the co-founders and existing team as much as possible.
- Strategy & Growth: Help refine and execute our UK-wide go-to-market strategy to attract, vet, and onboard our foundational wave of 500 practitioners.
- Practitioner Acquisition: Drive organic outreach, manage direct messaging campaigns, and actively network within practitioner communities and social media advertising.
- SEO & Search Visibility: Ensure all our web copy, blog posts, and landing pages are fully optimised for Google and other search engines. You will support with keyword research to ensure Vibe Inside ranks high when practitioners and clients search for holistic health solutions.
- Email Marketing & Automation: Adapt existing and create new automated email onboarding sequences to guide registered practitioners from sign-up to active platform use, maximising engagement and retention.
- Analytics & Performance Monitoring: Help set up, configure, and manage our digital tracking ecosystem (e.g., Google Analytics, Meta Pixels, tag management). You will build simple monitoring systems to track user behaviour, website conversions, and the direct ROI of our advertising and marketing activities.
- Brand Visibility & Content: Manage and grow our organic social media presence (Instagram, Facebook, LinkedIn). Turn our messaging into high-converting carousels, short-form copy, and single-image campaigns.
- Campaign Execution: Help set up and monitor lean advertising sprints (such as upcoming event giveaways and community campaigns).
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What you bring to the team
- A True All-Rounder: You have experience across organic social, copywriting, community management, and basic digital funnel mechanics.
- SEO Savvy: You know how search engines work. You understand on-page SEO, keyword mapping, and how to structure content so it gets indexed and picked up by Google naturally.
- Email Marketing & Automation: Lifecycle Marketing: Experience with email marketing platforms (e.g., MailerLite) and setting up automated workflows.
- Basic Graphic Design & Asset Creation: Proficiency with visual design tools (like Canva) to independently produce clean, brand-aligned graphics for social media and digital ads.
- Data-Driven: You love tracking numbers. You are comfortable implementing pixels, tracking codes, and analytics parameters (UTMs) to ensure we aren’t flying blind with our campaigns.
- Hands-on & Self-Driven: You don't wait for a huge budget to make things happen. You know how to build momentum using organic channels and lean growth strategies.
- Values-Aligned: You respect the holistic health sector and care about building an ethical, community-first platform.
- Entrepreneurial Mindset: You understand the realities of an early-stage startup. You are motivated by the long-term upside of equity options and want a seat at the table as we grow.
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For questions or applications, contact Dariya Krasnova.
Email: dariya.krasnova@vibeinside.com
LinkedIn: linkedin.com/in/dariya-krasnova
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