Busuu
Partner and Growth Marketing Manager
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Job Description
Joining Busuu means being part of one of the top EdTech companies in the world, a multiple award-winner recognised for its innovation and impact in language learning.
Busuu's vision is to empower people through languages. We are the world's largest online community for language learning, with 120+ million registered users. We make learning a language easy by combining AI-powered courses with feedback from our global community of native speakers and lesson content designed for real life.
Busuu is part of the global Chegg family. Chegg is the leading student-first connected learning platform and a NYSE-listed company.
What does a Partner and Growth Marketing Manager do at Busuu?
Busuu helps organisations build the language capability their people need to perform at work. Our Agentic Coach, launching H2 2026, connects language development directly to workplace performance outcomes.
This role owns two growth levers that sit outside the direct sales motion: a self-serve web purchase journey for SME buyers, and a partner marketing programme that extends Busuu's reach into the HR technology ecosystems where enterprise buyers already sit. Both are being built from scratch. You will set the strategy for each lever and execute against it — building the journeys, developing the relationships, and driving revenue directly. There is no established playbook to inherit and no handoff once the strategy is set. This is a chance to build something from scratch and own it end to end.
Web-enabled sales is your primary lever. Above all else, you will be measured on revenue closed through this channel, and you are fully accountable for this KPI. You will design and launch a B2B self-serve purchase journey on the Busuu website, giving SME buyers the ability to evaluate and buy Busuu for Business without direct sales involvement. You will work closely with GTM Strategy & Growth, Product & Engineering, and Marketing Channels, aligning those teams around a shared brief and a shared definition of success to hit your revenue targets.
Partner marketing is the second lever. You will identify, approach, and build relationships with the HR technology platforms that Busuu's target buyers use: primarily SAP SuccessFactors, Workday, and Cornerstone OnDemand. Busuu's positioning as a performance platform gives us a differentiated story to tell in those ecosystems — you will carry that story into partner conversations, events, and co-marketing activity, working towards formal integrations and marketplace listings over time.
This is an individual contributor role; you will draw on the Marketing Channels and Brand Systems teams to get work across the line.
Responsibilities
Web-enabled sales and partner marketing are complementary levers: the web journey captures SME buyers who are ready to self-serve, while partner relationships open doors into the enterprise ecosystems where larger buyers already sit. Success in this role comes from building and running both.
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Web-enabled sales
- Design and launch a B2B self-serve purchase journey that takes SME buyers from awareness to purchase without direct sales involvement
- Own web-enabled revenue as your core KPI — set targets with Finance & Revenue Operations, track and report monthly
- Coordinate GTM Strategy, Product & Engineering, and Marketing Channels around a shared brief and a single definition of success
- Work with the Marketing Channels team to ensure the web journey is supported by the right paid and organic demand generation — briefing on audience, intent signals, and conversion targets so traffic into the self-serve funnel is ICP-qualified
- Work with the B2B GTM Leader, who owns ICP definition and commercial framing, on the self-serve offer. Execute against that brief, ensuring the funnel targets the right buyers and the pricing, packaging, and value proposition give SME buyers what they need to purchase without a sales conversation
- Define the SME buyer experience, identify conversion blockers, and iterate based on performance data
- Work with the Customer Success team to ensure a smooth handoff from purchase to onboarding, defining the trigger points, handoff criteria, and buyer experience from the moment a self-serve customer converts
Partner marketing
- Build relationships with HR technology platforms — SAP SuccessFactors, Workday, Cornerstone OnDemand, LMS/LXP players — and develop a referral network among HR consulting firms and systems integrators who influence or recommend to Busuu's target buyers, from outreach through to formal agreements
- Align with the B2B GTM Leader on ICP definition to ensure partner selection and co-marketing activity targets the right buyer profiles and segments
- Attend partner events and HR industry conferences to build commercial relationships and identify new partnership opportunities
- Develop and execute co-marketing activity with active partners: joint content, webinars, events, co-branded assets
- Work towards marketplace listings, co-sell arrangements, and integration partnerships — building the internal case and managing the external relationship
- To support formalised partner relationships, collaborate with the GTM team to develop the onboarding and enablement materials partners need to represent Busuu accurately and drive referrals effectively. Maintain an ongoing feedback loop with partners to understand what is working, course-correct where needed, and grow the relationship over time
Planning and performance
- Own the budget for web infrastructure and partner marketing; flag trade-offs proactively
- Work with RevOps to ensure HubSpot infrastructure is set up to support the web channel: UTMs, lead scoring, and nurture sequences
- Maintain clear tracking and attribution for partner-sourced and partner-influenced pipeline in HubSpot
- Contribute to B2B marketing planning with a clear view on what these channels can deliver
- Report monthly on web revenue, partner pipeline, and relationship milestones
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Requirements
Essential:
- 5+ years B2B marketing experience, with at least 2 years in partner, channel, or alliance marketing
- Proven track record building partner relationships and co-marketing programmes from scratch
- Strong commercial instinct — you speak pipeline, deal velocity, and revenue attribution naturally with sales and finance
- Comfortable at industry events, operating at senior levels with external partners
- Experience contributing to web self-serve or PLG motions in a B2B context
- HubSpot proficiency: campaign setup, lead scoring, pipeline attribution
- Comfortable with performance data — you can read conversion metrics, identify what's blocking the funnel, and make decisions based on evidence rather than instinct alone
- Comfortable with ambiguity — you are at your best when the path isn't clear yet, you create structure, move forward, and course-correct as you go
- Demonstrated ability to influence and align cross-functional teams — GTM, Product, and Marketing — without direct authority
Desirable
- Experience in HR technology, L&D, or SaaS selling to HR/L&D buyers
- Familiarity with SAP SuccessFactors, Workday, or Cornerstone partner ecosystems
- Experience managing MDF budgets
- A second European language, particularly German, French, or Italian
Benefits
At Busuu, you will be working on something that genuinely matters — helping people learn languages and connecting with cultures that might otherwise feel out of reach. We work hard, but we take wellbeing seriously.
- Competitive salary benchmarked to the market
- Flexible and hybrid working — we trust you to manage your time
- 25 days holiday plus bank holidays
- Enhanced parental leave
- Private healthcare
- Pension contribution
- Free access to Busuu Premium for you and your family
- Regular team events and a genuinely collaborative culture
- A team that invests in your development and takes your career seriously
What Happens Next
If this role sounds like the right fit, we would love to hear from you. Send us your CV and a short note on why this role and why Busuu.
We review applications on a rolling basis and will be in touch within two weeks. Our process typically involves an initial conversation with the hiring team, a practical task relevant to the role, and a final conversation with senior stakeholders.
We are committed to building a diverse and inclusive team. If you need any adjustments to the process, please let us know.
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