dentsu
Partner - Data, Measurement & Optimisation
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Partner - Data, Measurement & Optimisation
Partner – Data, Measurement & Optimisation (Amplfi, Growth Solutions)
Dentsu: Building tomorrow’s growth—for brands and society
Dentsu is a global integrated partner empowering leading organisations with innovative growth and transformation capabilities across 145+ countries. With a legacy spanning over a century, we combine agency brands, data and technology to deliver end-to-end experience (EX) and business (BX) transformation. Our Media, CXM and Creative solutions drive measurable impact, while our sustainable growth mindset pushes brands to redefine industry standards.
Purpose of the Role
We are rapidly advancing media, data and technology-led propositions within Growth Solutions, a scalable ecosystem of products, services and capabilities designed to help advertisers thrive in the algorithmic era. This spans:
- Proprietary media solutions
- High-performance marketplaces
- Strategic advisory services
- Data-driven decision tools
As Partner – Data, Measurement & Optimisation, you will:
- Define and lead the long-term vision for data, measurement and optimisation across Growth Solutions.
- Ensure these capabilities drive product innovation, competitive advantage and commercial growth, positioning dentsu as a market leader in measurable, data-driven advertising.
This role sits at the intersection of Product, Marketing Science, Data & Technology, and agency leadership, bridging insights with execution to deliver client-focused growth.
Key Responsibilities
1. Measurement Strategy & Effectiveness
- Define the strategic measurement vision, standards and governance framework for Growth Solutions, ensuring alignment with client and business outcomes.
- Drive innovation in AI-driven analytics, multi-touch measurement (MMM), attribution models, incrementality testing and experimentation to power data-backed decision-making.
2. Data Strategy & Audience Intelligence
- Shape the data strategy for Growth Solutions, leveraging first-party and proprietary datasets to enhance targeting, personalisation, and performance.
- Ensure robust data governance, privacy compliance and responsible data use, while fostering differentiated audience intelligence capabilities.
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3. Optimisation & Performance
- Establish scalable optimisation frameworks enabling continuous improvement across products, campaigns and client metrics.
- Cultivate a test-and-learn culture, using performance insights to inform agile product roadmaps and commercial growth.
4. Client & Agency Advisory
- Serve as senior strategic advisor for key client engagements, growth opportunities and stakeholder relations.
- Collaborate with agency and business leaders to integrate measurement, data and optimisation into broader commercial strategies.
5. Product Development & Innovation
- Own the strategic roadmap for data, measurement and optimisation within Growth Solutions, ensuring alignment with emerging technologies (AI/ML, predictive analytics) and market demand.
- Identify opportunities to enhance solutions through advanced analytics, audience segmentation and new measurement approaches.
6. Leadership & Enablement
- Lead and develop a high-performing team, setting capability priorities, succession plans and talent development strategies.
- Drive adoption of insight-driven best practices through thought leadership, executive sponsorship and organisation-wide enablement.
Required Qualifications & Skills
Professional Experience
- 10+ years in media measurement, marketing effectiveness, data science, analytics or marketing science, within agencies, consultancies, media organisations or technology platforms.
- Demonstrated expertise in:
- Econometrics / Marketing Mix Modelling
- Attribution modelling
- Incrementality testing and causal analysis
- A/B testing frameworks
- AI/ML applications in advertising
Technical Expertise
- Deep understanding of digital media ecosystems, first-party data activation and emerging advertising technologies.
- Knowledge of data governance frameworks, privacy regulations (GDPR, CCPA) and responsible data use.
- Familiarity with analytics platforms (Spotify for Measurement, Numerator, Adept), dashboarding tools (Power BI, Tableau) and scalability solutions.
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Behavioral & Leadership Attributes
- Exceptional stakeholder management and executive storytelling—Ability to simplify technical concepts for senior leadership.
- Change agent mentality: Proven track record of influencing strategy, driving adaptability and scaling measurement-driven growth initiatives.
- Collaborative leadership: Experience mentoring cross-functional teams in agency, product or enterprise settings.
What We Offer
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Permanent full-time role (Manchester or London-based, flexible working options).
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** Competitive salary** + customisable benefits package.
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Opportunity to shape Growth Solutions as a leader in data-driven advertising.
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Backed by Dentsu’s global network, this role sits at the heart of Amplifi, our marketplace and high-performing client solutions group.
Inclusion, Diversity & Flexibility
At dentsu, we positively value and celebrate diversity as the engine of impact and progress. We are committed to creating an environment where everyone feels:
- Respected, supported and empowered to contribute uniquely.
- Inclusive in outcome, not just representation.
We encourage applications from underrepresented backgrounds and offer flexible working arrangements. If you require reasonable adjustments during recruitment (e.g., disability, medical needs), please contact: [acc accommodations@dentsu.com] [Reference #MP-2122-MM/L] for a confidential discussion.
Location: London Brand: Amplifi Contract Type: Permanent Flex Work Available: Yes
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