SAP
Partner Field Marketing Manager (fixed-term)
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At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.
Partner Field Marketing Manager
The Partner Field Marketing Manager is responsible for accelerating incremental, partner-driven revenue through strategic and tactical field marketing initiatives. Reporting into the VP EMEA Marketing, this role works closely with regional/MU Go-To-Market (GTM) stakeholders, the newly formed partner success team, and key partners to design and execute marketing programs that drive pipeline, revenue, and partner engagement.
This is a hybrid strategic and hands-on role, combining regional planning, partner alignment, and performance management with day-to-day execution of partner field marketing activities.
What You'll Build
Key Responsibilities
Strategy & Alignment
- Align partner field marketing priorities to the regional/MU Go-To-Market strategy, ensuring clear contribution to commercial objectives.
- Act as the primary marketing liaison for partners within the region, ensuring joint plans are aligned to business priorities and revenue goals.
- Partner closely with the partner success team to support partner-led motions, shared campaigns, and execution excellence.
- Develop annual and quarterly partner field marketing plans focused on incremental revenue growth.
Execution & Activation
- Plan, execute, and optimise partner field marketing programs, including demand generation campaigns, events, partner activations, and co-marketing initiatives.
- Translate regional strategy into tactical, local execution that reflects partner priorities, market nuance, and customer needs.
- Ensure consistent activation across priority partners while allowing flexibility for partner-specific motions.
- Manage partner marketing investments to maximize ROI and revenue impact.
Partner Enablement & Readiness
- Work closely with global partner marketing and sales teams to reinforce Concur value propositions, key use cases, and differentiated messaging aligned to regional/MU GTM priorities.
- Collaborate with internal stakeholders (including Sales and Partner teams) to support partner readiness through campaigns, enablement assets, events, and field activations.
- Focus primarily on SAP partners, building strong working relationships and tailoring field marketing and enablement programs to the SAP ecosystem and joint go-to-market motions.
Partner Engagement in SAP Concur Marketing Activities
- Ensure partners are actively involved in SAP Concur direct marketing initiatives wherever possible, strengthening joint go-to-market execution and shared pipeline creation.
- Identify and secure the right partners for participation in regional, MU, and local SAP Concur marketing programs, aligning involvement to strategic priorities and revenue opportunity.
- Own partner recruitment, alignment, and readiness for flagship regional events, including Fusion Exchange and Concur Day, ensuring strong SAP partner representation.
- Work cross-functionally with Field Marketing, Sales, and Partner teams to integrate partners into event agendas, campaigns, and customer-facing activities in a meaningful and value-driven way.
- Ensure partner participation enhances customer experience, clearly reinforces Concur value propositions, and supports pipeline and revenue goals.
- Measure and report on the impact of partner participation in SAP Concur-led marketing activities, using insights to refine future engagement and event strategies.
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Revenue & Performance Impact
- Own partner marketing contribution to pipeline and revenue, with clear measurement and reporting.
- Track performance against key KPIs, including pipeline creation, influenced revenue, partner engagement, and campaign ROI.
- Use insights and results to optimize future partner investments and programs.
- Provide regular reporting and performance updates to Field Marketing leadership and regional stakeholders.
Collaboration & Influence
- Work cross-functionally with Field Sales, Partner Sales and Marketing teams to ensure seamless execution and alignment.
- Build strong, trusted relationships with partner marketing teams – regional and corporate teams.
- Act as a strategic advisor to partners on how to best leverage field marketing to drive mutual growth.
What You Bring
- Experience in field marketing, partner marketing, or demand generation, ideally within a B2B or technology environment.
- Proven ability to drive measurable revenue impact through marketing programs.
- Strong understanding of partner ecosystems and go-to-market models.
- Ability to operate effectively across strategic planning and tactical execution.
- Proficiency in English.
- Excellent stakeholder management and collaboration skills across multiple teams and partners.
- Strong analytical mindset with experience managing budgets, performance tracking, and ROI measurement.
What Success Looks Like
- Clear, measurable incremental revenue impact from partners.
- Strong alignment between partner field marketing, regional/MU GTM priorities, and the partner success teams.
- High-quality execution of partner programs that scale effectively across the region.
- Trusted relationship with partners and internal teams as a strategic and tactical marketing leader.
Where you belong
Reporting into the VP EMEA Marketing, this role works closely with regional/MU Go-To-Market (GTM) stakeholders, the newly formed partner success team, and key partners to design and execute marketing programs that drive pipeline, revenue, and partner engagement.
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Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.
We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.
SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.
Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.
Successful candidates might be required to undergo a background verification with an external vendor.
AI Usage in the Recruitment Process
For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.
Please note that any violation of these guidelines may result in disqualification from the hiring process.
Requisition ID: 454163 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Limited Full Time | Additional Locations:
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