Lucky Egg
Partner Marketing Associate (UK)
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Partner Marketing Associate (UK)
Lucky Egg is the UK’s fourth fastest-growing founder-led company.
Who are we? We’re the social-first games company behind hits like Grab the Mic and Sorry What?!. Our team likes to think big, move fast and build scroll-stopping products. With over 1.5 billion organic views across social media, our viral party games are played by millions worldwide. Find us on socials @luckyeggofficial
What does a regional Partner Marketing Associate do at Lucky Egg?
Owner and executor of the Partner team’s TikTok Shop affiliate strategy for the UK, EU or North America. Last year, our marketing team achieved 850M views on socials. This year we’re aiming for more than double that. It’s critical that views convert to sales, and you’ll work with the Marketplace team to ensure internal monthly revenue targets are hit on both TikTok Shop and Amazon. You’ll be the key stakeholder in determining focus SKUs, overseeing impactful monthly product launches, defining promotions and motivating a creator community. The existing strategy for seeding product and commissioning content at scale is strong. With the support of administrative team assistants, you’ll take ownership of these core systems and their execution in your region. You’ll need to identify weaknesses and opportunities within current initiatives. It's also expected that you will identify, test and roll out new strategies on a monthly basis. You’ll manage administrative assistants, ensuring high sample distribution, consistent creator participation and accelerated monthly product launches. Your job is to test and validate strategies internally and then delegate. Your work will generate large-scale visibility for our games on TikTok. The strategic opportunities you choose to invest your time and resources into are up for you to determine.
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Who are we looking for? We want someone resourceful and proactive who approaches strategy with both creativity and critical thinking. You should be confident suggesting bold new ideas and ready to take ownership of both execution and performance. The existing TikTok Shop strategy is already strong, and you will be inheriting a system that is proven to drive results. However, this is not a maintenance role. We are looking for someone to analyse what is working, confidently challenge what isn’t, and actively seek out new opportunities for growth each week.
Experience (all preferred, none essential): Employment at a start-up Affiliate or influencer marketing TikTok Shop or other e-commerce platforms Community building and management
Mindset and instinct (all essential): Strong bias for action Quick thinking, a critical strategic eye and confidence in backing your opinion A* manager of one - you’ll be thrown into the deep end and expected to hit ambitious KPIs by managing your own time and identifying growth areas Growth mindset - bold in your thinking and naturally oriented towards scalable opportunities Cultural fit - highly motivated, a positive contributor and comfortable with frequent change
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Why join us? We’re not just selling products, we’re making the world more fun! You’ll join a high-performing, creative team where your work makes a real impact Autonomy and ownership over your work Creative freedom to test ideas and scale winners Quick progression in a growing team Enthusiastic working environment
Employee Benefits 25 days annual leave per year, plus bank holidays Hybrid working - a balanced setup with one day per week working from home Lively office in Soho, central London - ideally located near major transport links Fully stocked kitchen and fridges Free selection of our games each year - play is part of the job! Regular social events - including a monthly team lunch, a monthly breakfast, seasonal socials and our legendary summer sports day Pension scheme to support your future plans
To apply: Please fill in this 15-minute form. It includes uploading an informal two-minute video introducing yourself and explaining why you'd be a great fit for the role. Hiring Manager: Will Billington (Marketing Lead) - will@luckyegg.co
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