insightsoftware
Partner Marketing Manager
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About Us
insightsoftware is a global provider of reporting, analytics, and performance management solutions that unlock the potential of business data and transform the way finance and data teams operate. We empower leaders from over 32,000 organizations to make timely and intelligent decisions. Our comprehensive solutions span Financial Planning and Analysis (FP&A), Controllership, and Data and Analytics. We deliver finance teams the insights required to navigate any economic climate and drive greater financial intelligence, while increasing productivity, visibility, accuracy, and compliance. Learn more at insightsoftware.com.
Job Description
The Partner Marketing Manager drives partner engagement, revenue growth, and market expansion portfolio. Reporting to the Senior Manager, Partner Marketing, you'll balance strategic planning with hands-on execution, building deep relationships with reseller partners while collaborating across product marketing, sales, and operations to maximize lead generation and customer acquisition through the channel.
You will design integrated marketing campaigns spanning enablement, demand generation, and co-marketing initiatives. Success in this role requires cultural intelligence, patience, and a collaborative mindset.
What will you do?
Strategic Planning & Regional Execution
- Own and execute partner marketing plans, aligning with regional priorities and business objectives
- Partner with Channel Account Managers to onboard partners, identify strategic accounts, and define joint marketing priorities
- Build and leverage partner relationships to amplify brand awareness and generate leads through the partner community
Campaign Development & Co-Marketing
- Develop integrated co-marketing campaigns (co-branded assets, webinars, events, digital programs) that drive partner engagement and pipeline growth
- Design and implement multilingual campaigns that respect regional market dynamics and partner capabilities
- Identify opportunities for joint participation in regional events, trade shows, and partner-hosted activities, and coordinate marketing support to maximize impact
- Collaborate with partners on joint marketing efforts and training programs to ensure alignment on product positioning and value propositions
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Partner Enablement & Resources
- Develop self-service marketing assets for scalable partner enablement, and create customized co-marketing programs for strategic, high-tier partners
- Collaborate with cross-functional teams (product marketing, digital, regional marketing) to execute campaigns on time and maintain updated partner resource libraries
- Collaborate with the Partner Portal team to curate partner experience, driving portal adoption and engagement amongst partners
Program Administration & Performance
- Monitor and analyze partner engagement metrics, campaign performance, and revenue impact
- Act as the administrator of the partner marketing rebate program, rewarding and reinforcing desired behavior from channel partners
- Partner with marketing operations and sales teams on lead identification, attribution, routing, and partner-driven pipeline reporting
How will you get it done?
- Drive & Discipline - ability to operate in a fast-paced environment with a focus on achieving high-quality results
- Growth Mindset – actively pursue new ways of getting things done and challenge status quo processes that don't serve partners or business objectives
- Crispness of Execution – passion for process and an attitude exemplified by creating value for partners and delivering superior financial results
- Cultural Intelligence – ability to navigate diverse markets with sensitivity to relationship-driven business dynamics and varying market paces
- Communication – ability to effectively communicate with internal and external stakeholders both orally and in writing, across languages and cultures
Are you a fit?
Required Qualifications
- Bachelor’s degree, preferably in Marketing or Business
- B2B marketing experience, with exposure to partner marketing or channel marketing
- Experience in software, SaaS, or technology environments (BI or analytics technology experience is a plus)
- Demonstrated ability to build and maintain strategic relationships that drive mutual growth
- Experience contributing to multi-channel marketing campaigns, with an understanding of demand generation principles and funnel metrics
- Excellent writing, editing, and communication skills
- Excellent project management skills with ability to balance multiple priorities and stakeholder needs
- Experience in using CRM and marketing automation platforms (e.g., Salesforce, Pardot)
- Proficient in Microsoft Office suite
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Preferred Qualifications
- Experience with AI-powered marketing tools and automation
- Experience marketing business intelligence, embedded analytics, data connectivity, or related enterprise data solutions
- Experience managing partner marketing rebate or MDF programs
- Experience working with global teams across multiple time zones
- Technical aptitude for understanding complex data and analytics products
- Experience with webinar programming and vendor partnership management
Salary
The salary range in United Kingdom for this position is 38,000.00 to 47,000.00 GBP Annual.
For sales roles, this range includes the commission target. For non-sales roles, this is a base salary only range; additional bonus eligibility may apply.
Your specific offer within this range will be determined by your skills, experience, and qualifications.
We are committed to pay transparency and fair compensation practices. If you have questions about our compensation approach, please don't hesitate to ask during the interview process.
Additional Information
All your information will be kept confidential according to EEO guidelines.
Learn more about our high-energy, high-performance global team: Work With Us
insightsoftware About Us: Hear From Our Team
Background checks are required for employment with insightsoftware, where permitted by country, state/province.
At insightsoftware, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace.
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