Digital Realty
Partner Marketing Manager (f/m/d)
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Job Description
The Role
The Partner Marketing Manager, EMEA, supports the development and execution of partner marketing initiatives that drive indirect opportunity creation and growth with priority partners across EMEA. They work closely with the Partner Marketing COE EMEA Lead and collaborate with the EMEA Field Marketing team to ensure the successful implementation of marketing strategies. This role supports the development and execution of joint go-to-market (GTM) programs for strategic partners across the EMEA region, working in close collaboration with the channel and alliances team. The role involves supporting the development of partner marketing strategies and JVPs, content, and partner marketing programs, building and nurturing relationships with partners and driving field execution to support the indirect GTM motion to deliver against KPIs and deliver ROI.
Responsibilities
Campaign Support
- Assist in the planning, execution, and optimization of partner marketing campaigns, including co-branded initiatives, multi-channel marketing programs, and joint events.
- Support the Partner Marketing COE EMEA Lead to develop campaign timelines, deliverables, and performance metrics.
- Work closely with the channel and alliance team, sales, and orchestrate partner marketing efforts to support the pursuit of indirect opportunity creation in EMEA.
- Collaborate with field marketing teams to localize campaigns.
- Run joint ABM efforts when relevant/possible
Content Creation
- Develop/ adapt messaging and value proposition for key partners. Collaborate with COEs and global teams to create compelling and relevant marketing co-branded marketing content including case studies, whitepapers, sales enablement materials, presentations, event materials etc.
- Develop and manage customized integrated campaigns for delivery with top priority partners.
- Contribute to enhancements of the DLR partner portal (Partner Manager Experience).
- Support Partner Enablement stakeholders with training and commercials programs
Relationship Management
- Support the channel and alliance team in maintaining relationships with key partners, ensuring effective communication and alignment on marketing initiatives. (e.g., community gatherings, data center tours, newsletters).
- Coordinate with partners to gather feedback and insights that inform marketing strategies.
- Create and maintain a partner marketing relationship map (listing stakeholders, supporters, detractors, influencers).
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Event Planning & Execution
- Manage and coordinate regional/subregional/local partner events in a virtual, live or hybrid environment, working closely with the field team to execute.
- Support running of partner events, including the event administration, trade show execution.
- Collaborate with field marketing teams for execution of events.
- Collaborate and support partners with indirect events, including the event administration, collateral, budget allocation and KPI tracking.
Performance Tracking and Budget Management
- Monitor and report on the performance of partner marketing campaigns, analyzing data to assess effectiveness and identify areas for improvement.
- Prepare regular reports and presentations for internal stakeholders on campaign results and partner engagement.
- Track Partner Marketing opportunity creation and provide regular reporting against global and regional KPIs
- Leverage marketing automation platforms (e.g., Marketo, HubSpot) and CRM tools (e.g., Salesforce) to execute and track campaigns.
- Support quarterly and annual planning cycles with performance summaries and strategic inputs
- Assist in budget tracking and resource allocation for partner marketing initiatives. Ensure value for money and ROI for marketing initiatives across the Partner Marketing
Market Research
- Conduct market research to identify trends, competitive landscape, and partner needs, providing insights to inform marketing strategies.
- Stay updated on industry developments and best practices in partner marketing.
- Compile, in collaboration with other team members, a “Partner Marketing Playbook”
- Prepare and submit entries for industry marketing awards
What You’ll Need
- Master’s degree or equivalent qualification preferred.
- Minimum 8 years of progressive experience in B2B technology marketing, with a strong focus on partner, content and field-facing roles.
- Deep understanding of IT infrastructure, cloud infrastructure, and hybrid cloud ecosystems with Proven ability to navigate and market within complex cloud landscapes and enterprise IT environments.
- Exceptional verbal and written communication skills, with the ability to present complex ideas clearly and persuasively
- Deep expertise in partner ecosystem marketing, with a strong ability to drive business growth through partnerships.
- Demonstrated success in working with sales leaders to drive pipeline and revenue.
- Proficiency in digital marketing tools, including Salesforce, Power BI, Marketo, LinkedIn Sales Navigator, sales automation, and intent monitoring tools.
- Strong focus on external relationship building
- Comfortable working in cross-functional, international teams and engaging with stakeholders across regions
- Fluency in German and English is required; proficiency in additional European languages is a plus
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A Bit About Us
Digital Realty brings companies and data together by delivering the full spectrum of data center, colocation and interconnection solutions. PlatformDIGITAL®, the company’s global data center platform, provides customers with a secure data meeting place and a proven Pervasive Datacenter Architecture (PDx®) solution methodology for powering innovation and efficiently managing Data Gravity challenges. Digital Realty gives its customers access to the connected data communities that matter to them with a global data center footprint of 300+ facilities in 50+ metros across 25+ countries on six continents.
To learn more about Digital Realty, please visit digitalrealty.com or follow us on LinkedIn and Twitter.
What We Can Offer You
Our rapidly evolving business sector offers the opportunity to be part of a courageous and passionate team who work together to understand and meet the changing needs of our global customers.
Join us and you’ll be part of a supportive and inclusive environment where you can bring your whole self to work. As part of our team, you’ll get to work with people from different business areas, challenge the way we do things and put your ideas into action. We’ll also give you plenty of development opportunities so you can build a rewarding and successful career with us.
Our Compensation Philosophy
Digital Realty offers its employees a highly competitive compensation package, excellent benefits, and an environment that recognizes and rewards your contributions. Central to our compensation philosophy is rewarding our employees for achieving the values and objectives aligned to the company's overall goals and values.
This is an exciting time to join our business so apply now and make your mark on our future.
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