BCN Group
Partner Marketing Manager – Microsoft & Strategic Alliances
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Partner Marketing Manager – Microsoft & Strategic Alliances
Job title: Partner Marketing Manager – Microsoft & Strategic Alliances
Location: Manchester (Hybrid)
Hours: Monday to Friday, 37.5 hours per week
Salary: Up to £50,000
About BCN:
At BCN we unite people and technology to enable organisations to fly.
We believe people and organisations can achieve anything using technology to its full potential. Our role is to help them understand what is possible, implement in the right way and utilise their technology to achieve their ambitions. Which is why we put people front and centre – building client relationships for life and fostering a culture where our people thrive.
We are a leading managed IT services provider and technology consultant, specialising in delivering transformative technology solutions with industry-leading client experience across business, public sector and not for profit organisations. From cloud computing, cybersecurity, and data management to power app development, we are dedicated to pioneering technology with Microsoft innovation.
Guided by our 3 values of building relationships, customer success and passion and dedication, we are on a mission to make BCN the most trusted tech partner in the UK today. The kind of company clients want to work with, and people want to work for.
We are delighted you are on this journey with us!
Focus of the role:
This is a core role in BCN’s growth strategy, focused on turning Microsoft and strategic alliance relationships into measurable pipeline and new business opportunities.
You’ll support BCN’s Microsoft alliance and wider partner strategy through high-impact campaign execution, working closely with the Head of Marketing, Microsoft Alliance team, Sales, Microsoft and key partner stakeholders to activate joint go-to-market activity.
The focus of the role is dedicated partner-led growth: delivering campaigns, events, content and follow-up activity that convert Microsoft co-sell, referrals, funded activity and strategic alliance opportunities into qualified pipeline.
This is a fast-paced, hands-on role for someone who can organise multiple campaigns at once, keep partner and sales stakeholders aligned, and ensure activity is delivered at pace with clear commercial outcomes.
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Responsibilities:
- Support the delivery of BCN’s Microsoft and strategic alliance marketing strategy through focused campaign execution.
- Plan and deliver joint campaigns with Microsoft and key strategic partners, including webinars, events, roundtables, co-branded content and digital activity.
- Translate Microsoft, partner and BCN propositions into clear messaging, campaign plans and sales enablement assets.
- Act as the day-to-day marketing contact for Microsoft and strategic partner marketing stakeholders.
- Support co-sell activity by identifying campaign opportunities linked to Microsoft sellers, live opportunities, referrals and partner priorities.
- Manage allocated MDF and co-marketing budgets, ensuring activity is aligned to pipeline growth and delivers measurable ROI.
- Work closely with Sales and SDR teams to align campaigns to priority opportunities, improve lead follow-up and increase conversion to qualified pipeline.
- Ensure all partner-led activity aligns to joint propositions, go-to-market priorities and BCN’s commercial growth objectives.
- Track and report on Microsoft and partner-influenced pipeline, campaign performance, engagement, leads, conversion and contribution to revenue.
- Use campaign insight and performance data to optimise partner activity, co-sell opportunities, referrals and follow-up.
- Build strong working relationships with Microsoft, strategic partner marketing teams and internal stakeholders to support joined-up execution.
- Raise the profile of BCN’s Microsoft and strategic partner relationships through relevant digital, content and communications activity.
- Identify and support relevant Microsoft, partner and industry award submissions where they strengthen BCN’s market position.
Person, Skills & Experience:
Essential
- 2–5 years’ experience in B2B marketing (technology, MSP, SaaS or cloud)
- Proven experience in Microsoft GTM and co-sell or partner marketing
- Strong understanding of the Microsoft ecosystem, including:
- Microsoft go-to-market and co-sell model
- Experience delivering joint campaigns with Microsoft or similar strategic partners
- Strong campaign execution across events, digital campaigns, and co-marketing activity
- Proven ability to link marketing → pipeline → revenue
- Ability to manage multiple stakeholders, including external partner teams
- Commercial mindset with a focus on pipeline, revenue, and measurable outcomes
- Working knowledge of CRM tracking and partner-influenced pipeline reporting
- Confidence and pro-active approach to use of AI tools (e.g. Copilot, Claude) to improve marketing delivery
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Desirable
- Understanding of partner programmes, incentives and funding (e.g. MDF/Co-op)
- Experience using Microsoft Partner Centre in a day-to-day role
- Experience working with or promoting solutions via Microsoft Marketplace
Why BCN?
- The opportunity to shape your own future with industry leading training and development, with access to our BCN Academy.
- Competitive salary with the ability to progress.
- 23-days holiday allowance, increasing with length of service, plus bank holidays, an extra day off on your birthday and the option to buy more!
- Company pension scheme.
- 2 paid leave days per year to volunteer and support your local community – if it matters to you it matters to us.
- Health cash plan with free access to a confidential Employee Assistance Programme (EAP) supporting bereavement, financial, health and wellbeing, and much more
- Life assurance
- Cycle to work scheme, electric vehicle scheme, home and tech scheme, and retail discounts.
- Balancing work, life, and fitness can be challenging, so we offer a free on-site gym at our Manchester and Leeds locations to make it easier to stay active.
- Long service recognition to celebrate all the milestones
- Beer (or soft drinks) and Pizza at the end of month, dress down every day, social events such as Summer BBQ, Christmas party and lots more!
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