AiCore
Partner Recruitment & Activation Manager
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Partner Recruitment & Activation Manager
Location: UK, remote-capable
AiCore is looking for a commercially driven Partner Recruitment & Activation Manager to build a high-performing network of reseller and referral partners. You will identify the right partners, win them over, get them signed, and help them generate their first opportunities quickly. This is a hands-on growth role for someone who enjoys outbound sales, closing deals, and turning relationships into revenue.
You will own the full partner journey: Prospecting → Qualification → Agreement → Onboarding → First Referral → Ongoing Pipeline
This is an opportunity to build a scalable commercial channel from the ground up and have a direct, visible impact on AiCore’s growth.
What This Role Is and What It Is Not
This role is suited to someone who enjoys outbound selling, commercial conversations, objection handling, and closing.
It is not a traditional account management role, a strategic partnerships role, or a position focused primarily on maintaining existing relationships.
You will be expected to:
- Find and approach new prospective partners.
- Sell them the commercial opportunity.
- Qualify whether they are likely to produce results.
- Close suitable partners.
- Help them identify and approach their first target clients.
- Follow up consistently until opportunities are created.
- Prioritise productive partners and deprioritise those unlikely to perform.
If you prefer strategy over execution, relationship management over prospecting, or partnership announcements over commercial outcomes, this role is unlikely to be the right fit.
What You’ll Own
Build the Partner Recruitment Pipeline
You will create and manage a consistent pipeline of prospective reseller and referral partners.
You will:
- Build targeted prospect lists.
- Run regular, high-volume outbound activity.
- Engage prospects through phone, email, LinkedIn, professional communities, and events.
- Manage opportunities through clear sales stages, next steps, and close dates.
- Maintain accurate and complete activity records in HubSpot.
Recruit High-Quality Partners
You will sell the commercial opportunity of becoming an AiCore partner.
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That means clearly explaining:
- The AiCore partner proposition.
- What partners can sell.
- Who they should target.
- How the commission model works.
- What delivery support AiCore provides.
- Why the opportunity is commercially attractive to their business.
You will handle objections around effort, commercial return, brand risk, programme complexity, and time to revenue.
Activate Partners to Their First Opportunity
Signing a partner is only the beginning.
You will be responsible for helping each new partner take action quickly and move towards their first referral.
You will:
- Onboard partners onto the relevant proposition, playbook, and sales materials.
- Rehearse the pitch with them.
- Help them identify their strongest initial target accounts.
- Agree clear activation actions and deadlines.
- Support them in making their first introductions.
- Follow up consistently until opportunities are generated.
- Re-engage promising but inactive partners.
- Deprioritise dormant partners where there is little likelihood of success.
The aim is not to build a large, inactive partner directory. The aim is to build a focused network of partners who are confident, commercially engaged, and producing opportunities.
Support and Develop the Partner Book
Once partners are active, you will help them maintain momentum.
You will:
- Run regular partner check-ins and pipeline reviews.
- Support partners with positioning, targeting, and objection handling.
- Co-sell alongside partners during their first opportunities.
- Help partners understand what to sell, who to approach, and what they can earn.
- Keep sales collateral, proof points, and enablement materials relevant and current.
- Provide a responsive, practical, and commercially focused partner experience.
Your role is to make it easier for capable partners to sell successfully.
Improve the Partner Proposition
You will be close to the market and will use that insight to improve how the channel operates.
You will capture:
- Common objections.
- Reasons partners choose to join or decline.
- Win and loss insights.
- Gaps in partner enablement.
- Friction in the recruitment and activation process.
- Feedback on the commercial proposition and commission model.
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You will turn those insights into practical, data-informed recommendations that improve partner recruitment, conversion, and activation rates.
About You
You are likely to be a strong fit if you have a proven track record in outbound sales, business development, or partner recruitment.
You should be able to demonstrate:
- Clear evidence of previous sales activity, conversion, or quota performance.
- Confidence making outbound calls and approaching new prospects.
- The ability to sell a commercial opportunity to consultants, advisers, and business owners.
- Good commercial judgement and the confidence to prioritise quality over vanity metrics.
- The ability to explain commissions, funded programmes, and commercial models clearly.
- The ability to work independently and become productive quickly.
- Excellent written and verbal communication skills.
Experience recruiting or managing resellers, affiliates, introducers, brokers, or referral partners would be valuable, but it is not essential.
You Will Probably Enjoy This Role If You…
- Like building a pipeline from scratch.
- Enjoy speaking with consultants, advisers, and business owners.
- Are motivated by measurable commercial outcomes.
- Are comfortable being held accountable for activity, conversion, and revenue.
- Prefer a fast-moving, hands-on environment to a highly structured corporate role.
- Want the opportunity to build and shape a new commercial channel.
This Role Is Probably Not for You If You…
- Prefer inbound sales to outbound prospecting.
- Are uncomfortable making calls or initiating commercial conversations.
- Want to focus mainly on partnership strategy or relationship management.
- Consider the job complete once an agreement is signed.
- Prefer to measure success by meetings, introductions, or signed agreements rather than pipeline and revenue.
Compensation
The initial contract package will include a fixed salary or contract fee, alongside commission linked to activated partners and partner-sourced learner starts.
On conversion to a permanent position, the package will move to a base salary plus uncapped commission linked to partner-sourced revenue.
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