VML
Partner Sales Director, EMEA (Braze and Google)
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Partner Sales Director, EMEA (Braze and Google)
Who We Are
VML, part of WPP, is a leading creative company combining brand experience, customer experience, and commerce, creating connected brands to drive growth. Celebrated for its innovative and human-first approach, it delivers award-winning work for distinguished clients including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's.
- Recognized as a Leader in:
- Marketing Creative and Content Service Providers
- Commerce Services
- Global Digital Experience Services
- Global Marketing Services
- Marketing Measurement & Optimization (Forrester Wave™ Reports)
- VML Health, its specialist health network, ranks among the world’s largest and most awarded health agencies.
- Its global network powers 26,000+ talents across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
About WPP WPP is the trusted growth partner for the world’s leading brands, uniting cutting-edge media intelligence, creativity, production, transformative enterprise solutions, and strategic counsel—powered by exceptional talent and WPP Open, its agentic marketing platform.
About the Role
** Title: Partner Sales Director (Quota-Carrying)**
WPP Enterprise Solutions is scaling its partner-led commercial capability across EMEA, hiring a quota-carrying Partner Sales Director to drive:
- Joint pipeline and net-new revenue with two priority alliances: Braze and Google.
- Alliance activation and enterprise sales, co-selling with:
- Braze’s EMEA field teams (cross-channel customer engagement & lifecycle CRM).
- Google’s partner & cloud teams (Google Marketing Platform, Google Cloud, and Vertex AI-enabled data transformation).
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Key Responsibilities
You’ll:
- Own opportunities end-to-end (pipeline progression, close) against an annual quota.
- Focus on partner-sourced and partner-influenced deals, not solo hunting.
- Coordinate phenomenal co-sell execution across EMEA (shared P&L, service motions, and expansion).
Core Duties:
- Partner Relationships & Co-Sell Execution
- Build senior relationships with Braze and Google EMEA teams to generate referrals.
- Drive joint account planning, executive storytelling, and deal protection.
- Ensure repeatable EMEA co-sell motion (QBRs, deal reviews, cadence).
- Sale Cycles & Positioning
- Lead deals from qualification → close (RFI/RFP, contractuals).
- Align WPP’s delivery value to partners (Braze, Google Marketing Platform, Google Cloud, Vertex AI).
- Pipeline Management & Leadership
- Advance net-new logo opportunities in priority verticals: (retail, financial services, travel/hospitality, consumer goods).
- Leverage partner programmes for incentives, registration, and co-investment.
- Playbook & Enablement
- Standardize playbooks, collateral, and enablement tools for local teams.
- Accountability & Collaboration
- Partner with marketing on events/campaigns tied to named accounts.
- Maintain rigorous CRM hygiene and forecasting.
Success Measures
- Quota attainment in Braze & Google-influenced revenue.
- Pipeline coverage (aim: ≥3x).
- Partner-sourced deal flow (register, progress, convert).
- Strategic joint coverage of 15+ priority accounts across partners.
- Repeatable co-sell engine (playbooks, partner cadence, collateral).
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What You’ll Bring
- Proven track record closing £500k+ B2B deals (6–18 months) in a technology/enterprise-services environment.
- Partner-led selling expertise (B2BSA, tech ecosystem, deal makers).
- Technical commercial know-how of Braze (positioning, competitive dynamics) and Google Marketing Platform/Cloud.
- Executive sales skills:
- C-suite/VP stakeholder familiarity.
- Technical → business outcome translation.
- Disciplined pipeline discipline: (partner referrals, outreach, CRM hygiene, forecasting).
- Prior experience in:
- Systems integrator, digital/SUI agency, or consulting environments.
Why Join Us?
- Alliances with momentum: Braze and Google.
- High-impact growth work: Scale EMEA partner-led commercialization.
- Senior stakeholder exposure.
- Complex project delivery: Drive CRT/AI/CRM transformations.
Perks & Culture
- Hybrid model: Avg. 4 days/week in office.
- Flexibility on accommodations—discuss during interviews.
- Diversity & inclusion: Equal opportunity employer.
- VML’s agency mission: + WPP’s global scale.
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